September 4-6, 2024

Exhibitor Summit & SPonsorship Showcase

The Exhibitor Summit & Sponsorship Showcase combines world-class education, with a whole lot of fun. During the Exhibitor Summit & Sponsorship Showcase you will:

  • Engage with Trade Show experts during educational sessions.
  • Jump start how you can stand out on the Trade Show floor.
  • Meet with NCBA staff including the Trade Show Team and Corporate Relations Teams.
  • Meet with suppliers including audio visual, catering, electric, floral, and more.
  • See San Antonio from a new perspective during the city-wide Bites & Sites Tour.
  • Networking with your fellow exhibitors during unique and fun events.
  • A whole lot more! 
2023 Exhibitor Summit

Exhibitor Summit Recordings

Exhibitor Summit - Morning Session and Updates

Rewatch the morning session from the 2024 Exhibitor Summit & Sponsorship Showcase. Hear all of the 2024 convention updates, news, and helpful tips and tricks here! Hear from the NCBA Trade Show and Sponsorship teams.

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Exhibitor Summit - Unpacking the Insights: A Deeper Dive into the 2023 CattleCon Attendee Survey

Rewatch the educational session from the 2024 Exhibitor Summit & Sponsorship Showcase - Unpacking the Insights: A Deeper Dive into the 2023 CattleCon Attendee Survey. In this educational session, Joe Federbush from EVOLIO Marketing Inc. provided a detailed analysis of the 2023 CattleCon Attendee Survey, with a focus on how businesses in the cattle industry can attract and engage attendees. Exhibitor Summit attendees gained an understanding of the CattleCon attendee behaviors, preferences, and interests that emerged from the survey, as well as how these insights can be used to inform marketing strategies.

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Exhibitor Summit - Changing the Game: From Measuring ROI to ROE

It’s time to shift the conversation from measuring ROI to measuring ROE – Return on Engagement. The changing economy has shifted buying behavior, from customers buying transactionally to buying experientially. It’s more important than ever to understand and learn how to connect with buyers on an emotional level through meaningful experiences and brand awareness. During this session, Claire Lester, Design Studio Strategist with Maritz talked about how designing the right experiences can enhance your brand and how you can build value-based connections with potential buyers. 

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Looking for more exhibitor educational content?

Are you on the hunt for even more educational content to take your booth to the next level? Visit the Exhibitor Communications page to view recordings and hand out materials from previous Exhibitor Summit & Sponsorship Showcases and the Exhibitor Webinar Series. 

 view more Exhibitor education