Exhibitor Advisory Board

The Exhibitor Advisory Board (EAB) is a volunteer board representing a group of exhibitors and sponsors ranging from small to large companies that gather to discuss CattleCon and NCBA Trade Show. 

  •  It will consist of twelve (12) current NCBA exhibitors and/or sponsors.
  • They will provide feedback, information, and commentary to the NCBA staff.
  • They are not compensated, do not receive additional priority for their participation, and are not given preferential treatment.

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learn more about the eab

2022 Day 3 Trade Show Photography

CattleCon Post Show Reports

Are you looking for information about a past CattleCon? Well, then you are in the right place. The post show is a report that highlights various pieces of information from past CattleCons like attendance numbers at events, highlights from sponsors and attendees, events that took place, and more.

Standout Exhibits Reports

Many elements contribute to the overall effectiveness of an exhibit program. And executing an effective exhibit is critical to ensuring your exhibit delivers value and results for your company, and attendees get value from their time in the exhibit hall.  As a value-added exhibitor service, NCBA provided random exhibiting companies with a complimentary E3 Exhibiting Effectiveness Evaluation. To acknowledge exhibitors who displayed imaginative, creative, effective and/or unusual ideas, and serve as a show specific educational resource, we prepared this photographic report. 

Best of Show Booth Contest Reports

To acknowledge and recognize exhibitors demonstrating excellence in exhibit design and execution, NCBA conducts a Best of Show Exhibitor Booth contest for all exhibitors during open exhibit hours. Several highly experienced exhibiting experts walk the entire show floor and select winners in three categories: Best Inline Booth Best Small Island Booth (up to 900 sq. ft.) Best Large Island Booth (over 900 sq. ft.) The judges look at each booth in terms of how effectively it grabs attention, communicates a clear value proposition, has an interactive attendee experience, and has proactive and positive exhibit staff behaviors.  

Exhibitor Webinars

2024 Orlando Recordings and Resources

Zesty Scoop on CattleCon24

The Zesty Scoop on CattleCon24 is the first webinar of the Orlando Exhibitor Webinar Series. In this engaging session, participants received a comprehensive overview of CattleCon24 and the NCBA Trade Show, gaining valuable insights into the premier cattle industry event. The webinar also delves into the exciting details of the upcoming Exhibitor Summit & Sponsorship Showcase, offering exhibitors a sneak peek into the fantastic opportunities awaiting them in Orlando.

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Squeeze the Most Success Out of CattleCon

This power-packed session was designed to equip exhibitors with the knowledge and tools they need to excel at CattleCon. Attendees discovered a wealth of marketing resources at your disposal and learned how to elevate your pre-show marketing efforts to new heights. Participants also uncovered the diverse sponsorship opportunities available to maximize your brand's exposure and impact at the event.

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How to Improve Your Exhibiting Productivity & ROI by Applying the Exhibit Marketing Process™

Exhibiting at a trade show is a significant investment of human and financial capital. And for many companies, too often the cost of exhibiting ends up being more than the tangible and measurable benefits and value they receive.  But it does not have to be this way! The art and science of exhibiting has exploded over the last few decades. However, most exhibit managers have never been taught a structured process to help them make sure their investment supports their company’s core business objectives and delivers measurable financial value beyond cost. Unfortunately, they end up spending 95% of their pre-show time managing logistics and operations - which only ensures they show up. NCBA wants to make sure all exhibiting companies are positioned to gain significant value and generate a return on investment from their participation in the annual meeting and exposition.

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Countdown to Exhibitor Success at CattleCon

Before you break for the holidays, it’s important to realize there are just 6 weeks to go until CattleCon. What are the critical success factors you should be thinking about and acting on right now and over the coming weeks? This will be the major question the NCBA team and trade show productivity expert Jefferson Davis will help you answer as you prepare for more a productive and profitable exhibiting experience. 
Topics include:

  • Update on CattleCon24 and what’s new
  • How to make sure your company is “in the mind” and “on the agenda” of enough of the right attendees… before the expo doors open by utilizing CattleCon marketing resources
  • Reviewing your exhibit to be sure it demands attention and quickly and visually answers the 3 primary questions in the mind of architects
  • How to leverage in-booth A/V to callout your ideal visitor
  • The importance of product demonstrations/presentations and tips for impact
  • Success beyond the booth, how to take advantage of the complete expo experience
  • Preparing your booth staff to improve the quality of their interactions at the event
  • Improving your lead qualification and capture process to increase sales conversion
  • Key actions to take week-by-week leading up to CattleCon24

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Exhibitor Summit - Morning Session and Updates

Rewatch the morning session from the 2024 Exhibitor Summit & Sponsorship Showcase. Hear all of the 2024 convention updates, news, and helpful tips and tricks here! Hear from the NCBA Trade Show and Sponsorship teams.

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Exhibitor Summit - Unpacking the Insights: A Deeper Dive into the 2023 CattleCon Attendee Survey

Rewatch the educational session from the 2024 Exhibitor Summit & Sponsorship Showcase - Unpacking the Insights: A Deeper Dive into the 2023 CattleCon Attendee Survey. In this educational session, Joe Federbush from EVOLIO Marketing Inc. provided a detailed analysis of the 2023 CattleCon Attendee Survey, with a focus on how businesses in the cattle industry can attract and engage attendees. Exhibitor Summit attendees gained an understanding of the CattleCon attendee behaviors, preferences, and interests that emerged from the survey, as well as how these insights can be used to inform marketing strategies.

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Exhibitor Summit - Changing the Game: From Measuring ROI to ROE

It’s time to shift the conversation from measuring ROI to measuring ROE – Return on Engagement. The changing economy has shifted buying behavior, from customers buying transactionally to buying experientially. It’s more important than ever to understand and learn how to connect with buyers on an emotional level through meaningful experiences and brand awareness. During this session, Claire Lester, Design Studio Strategist with Maritz talked about how designing the right experiences can enhance your brand and how you can build value-based connections with potential buyers. 

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2023 New Orleans Recordings and Resources

Unlock Unique Marketing Tools

We kicked off Exhibitor Webinar Series with all things marketing! During this session we discussed the complimentary marketing tools available to you as a NCBA Trade Show Exhibitor. Exhibitors heard from Feathr about the automated dashboard that makes getting your trade show participation in front of your customers with just a few clicks. 

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View feathr presentation


How to Tackle the Top Challenges Facing Exhibitors Right Now

As trade shows re-opened in the wake of the pandemic, new challenges appeared. What are the top concerns and challenges exhibitors are voicing right now? Based on polling exhibitors in over 60 live webinars, conducting LinkedIn research, and staying on top of exposition industry news, North America’s leading trade show productivity expert Jefferson Davis is keeping the pulse on the challenges exhibitors face right now. During this webinar you will learn practical strategies and techniques you can apply to your exhibitor experience.

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View Session Presentation PDF


Checking off Deadlines

With the NCBA Trade Show right around the corner, deadlines will be quickly approaching. During this session, the NCBA Trade Show team discussed all of the upcoming deadlines you need to know and how to save costs by ordering booth materials early. Hear from Freeman Services Experts on how they can help you prepare for the best exhibiting experience at CattleCon23. They will go over Freeman services, basic ordering, material handling, freight and furnishings. These best practices will make your life easier, and you’ll learn ways to save money! You’ll walk away with the knowledge Freeman Services and an understanding of how Freeman can assist you at CattleCon23.

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Know Before You Go

Do you have questions about the NCBA Trade Show that only the trade show team can answer? Well, now is the time to have those questions answered! During the last webinar in the Exhibitor Webinar Series, the NCBA Trade Show team discussed all the information you need to know before your boots hit the ground in New Orleans, and what you can expect once you're in the Big Easy.

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Exhibitor Summit - Inside the Mind of the CattleCon Producer Panel Discussion:

HOW CATTLE PRODUCERS USE TRADE SHOWS TO BUILD RELATIONSHIPS AND INFLUENCE BUYING DECISIONS

Do you have questions about the NCBA Trade Show that only the trade show team can answer? Well, now is the time to have those questions answered! During the last webinar in the Exhibitor Webinar Series, the NCBA Trade Show team discussed all the information you need to know before your boots hit the ground in New Orleans, and what you can expect once you're in the Big Easy.

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2022 Houston Recordings and Resources

Here We Go Again

In October's edition of the Exhibitor Summit Webinar Series, we discussed all things Houston, sponsorship opportunities, marketing updates, and previewed the IN-PERSON Exhibitor Summit & Sponsorship Showcase.

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Planning, Preparing and Creating Your NCBA Booth to Stand Out

In December's edition of the Exhibitor Summit Webinar Series, we reviewed the NCBA Trade Show Standout Exhibit reports from past years, introduced of the NEW NCBA Best of Show Exhibitor Booth Contest, and more.

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The Final Countdown

In January's edition of the Exhibitor Summit Webinar Series, NCBA's CEO, Colin Woodall, discussed the state of the industry and how your customers are affected.  As well as General Trade Show update, convention updates, Houston's latest COVID update, information on the Best of Show Exhibitor Booth Contest, marketing tips for last minute pushes, and more.

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Exhibitor Summit - Morning Session and Updates

Rewatch the morning session from the 2022 Exhibitor Summit & Sponsorship Showcase. Hear all of the 2022 convention updates, news, and helpful tips and tricks here! Hear from the NCBA Trade Show and Sponsorship teams.

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Exhibitor Summit - Unleash the Power of Sponsorships

Did you miss the Exhibitor Summit & Sponsorship Showcase but want to view the education session that took place? Or did you attend but want a refresher on all the great information that was provided? Well, here is your chance to view the handouts and recording for the education session. 

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2021 Nashville Recordings and Resources

Thrive on Live

In April's edition of the Exhibitor Summit Webinar Series, we discussed important things you will need to think about and respond to in order to execute a safe exhibiting program for your staff and your visitors.

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Health & Safety Supplies

In May's edition of the Exhibitor Summit Webinar Series the segment was dedicated to tips for exhibiting safely, presented by RAM Trucks, a COVID Regulations in Nashville update, Marketing information, and a Supplier Speed Dating session.

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State of the Industry

In June's edition of the Exhibitor Summit Webinar Series exhibitors heard directly from NCBA's CEO, Colin Woodall about current markets and where the cattle industry is currently. We also covered various topics to ensure exhibitors were updated on the latest news regarding the Convention and Trade Show.

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Final Nashville Update on Houston Booth Draw

In July's edition of the Exhibitor Summit Webinar Series, we kicked off the start of our Booth Draws for the 2022 Trade Show in Houston, Texas! You won't want to miss this session, as we discussed all the information exhibitors need to know before heading into booth draws.

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