Winter Reboot General Sessions

NCBA’s State of the Industry

How will the Biden presidency impact the beef industry? What can beef producers expect from the new administration? Join us as we kick off the Winter Reboot experience with this informative session straight out of Washington D.C.. Learn about the beef industry priorities for 2021 and how your dues dollars are making a difference in Washington. NCBA’s CEO Colin Woodall and Vice President of Government Affairs Ethan Lane will join us live to walk through what producers can expect from the next four years and take your questions.

Speakers: NCBA CEO Colin Woodall and Vice President of Government Affairs Ethan Lane

NCBA D.C. Issues Update: Your Dues Dollars at work!

You work hard to pay your membership dues to the National Cattlemen’s Beef Association, and your dues are working hard for you! Decisions are made every day in Washington D.C. that impact our industry, and the NCBA team has boots on Capitol Hill every day looking out for your best interests. In this session, you’ll hear directly from NCBA’s Lobby Team about the hard work they do and the conversations they’re having on both sides of the aisle to fight for the interests and needs of America’s beef cattle producers. 


Speakers: All of the NCBA Lobbying Staff!


CattleFax 2021 U.S. & Global Protein & Grain Outlook Seminar

During this session CattleFax will present their supply, demand and price outlook for cattle, beef and competing proteins for the balance of 2021.  Dr. Art Douglas will be on hand to discuss the evolving weather patterns. This session will have an emphasis on grain and energy markets, international trade and how a changing economy could affect cattle and beef markets in the year ahead.

Speakers: Randy Blach, Mike Murphy, Kevin Good, and Art Douglas, Ph.D. 

Tentative Schedule

TUESDAY, FEBRUARY 23

8:30 AM      9:00 AM

Coffee Chat - Informal Event Kick off
9:00 AM      9:30 AM
CATTLE INDUSTRY VIRTUAL REBOOT EXPERIENCE WELCOME

9:30 AM     10:30 AM

STATE OF THE INDUSTRY

10:30 AM     11:30 AM

NCBA D.C. Issues Update

11:30 AM       12:00 PM 

Virtual Marketplace break

12:00 PM       1:00 PM

Beef Advocacy and the 117th Congress

12:00 PM       1:00 PM 

Getting the Most from Genetic Investments

1:00 PM      1 :30 PM

VIRTUAL MARKETPLACE BREAK

1:30 PM       2:30 PM

Cattlemen's College Preview:
The COVID Effect. Are Consumers Still Hungry for Beef? 

2:30 PM       3:00 PM

Supporting Normal with Effective Probiotics

2:30 PM       3:00 PM 

From Data to Insight - Providing High-Quality Rations Every Day for Your Herd
3:00 PM       3:30 PM
How Pasture Management Impacts Herd Health and Performance

3:00 PM       3:30 PM

Westway Feed Products

3:30 PM       3:45 PM

DAILY WRAP-UP

3:45 PM       4:30 PM

Game Night HAPPY HOUR 

*ALL TIMES ARE MOUNTAIN STANDARD TIME (MST)

WEDNESDAY, FEBRUARY 24

8:30 AM      9:00 AM  

 COFFEE CHAT - INFORMAL EVENT KICK OFF

 9:00 AM       9:30 AM

CATTLE INDUSTRY VIRTUAL REBOOT EXPERIENCE WELCOME

9:30 AM        11:30 AM

2021 CATTLEFAX OUTLOOK SESSION

11:30 AM      12:00 PM

VIRTUAL MARKETPLACE BREAK 

12:00 PM       1:00 PM

Tech Tools for the Real World

12:00 PM       1:00 PM 

Dialing in Repro By Tuning into Nutrition Needs

1:00 PM       1:30 PM

VIRTUAL MARKETPLACE BREAK

 1:30 PM      2:00 PM

Benefits of Clovers and Other Legumes

 2:00 PM      2:30 PM

Mycotoxins In Forages: A Looming Threat to Repro

2:30 PM      3:30 PM 

Embracing a Positive Future for Cattle Producers

2:30 PM      3:30 PM

  Do You Sell or Market Your Cattle?

3:30 PM    3:45 PM

DAILY WRAP-UP & 2021 CONVENTION PREVIEW

3:45 PM     4:30 PM

Honky Tonk Happy Hour

*ALL TIMES ARE MOUNTAIN STANDARD TIME (MST)

Our Sponsors

 Thank you to all of the 2021 Cattle Industry Convention Sponsors! 

Do you want your logo here? Sponsorships are still available! 

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