Educational Sessions Sneak Peek

Beef Advocacy & the 117th Congress - Sponsored by Norbrook

Join NCBA’s Center for Public Policy for a discussion on how to build and maintain working relationships with Congress. Grassroots advocacy is a critical tool to help lawmakers understand cattle industry needs and priorities. Effective producer engagement will be more important than ever before during the new Congress and Administration. Hear from members of the NCBA government affairs team, who also happen to be former hill staffers, about how to be the best advocate for your operation and our industry.  

Speakers: Danielle Beck, Allison Rivera, and Kaitlynn Glover. 

Getting the Most from Genetic Investments - Sponsored by Neogen

Making genetic selection decisions has become more complicated, more time consuming and more expensive over the years. This session will help cattle breeders navigate how to best invest resources in making wise decisions that drive positive productive change including how to best utilize EPDs, selection indexes, genomics, crossbreeding and other decision making tools.  

Speakers: John Genho and Darrh Bullock, Ph.D.

Cattlemen's College Preview: The COVID Effect. Are Consumers Still Hungry for Beef? - Sponsored by Zoetis  

Cattle producers are still feeling the effects of 2020 as they continue to navigate through volatile supplies and cattle prices. In this session, Dr. Jayson Lusk breaks down how the global pandemic has influenced production practices, consumer trends and analyzes where we go from here. This discussion will take a deep dive into the overarching effects of COVID-19 and the influence it may continue to have on our industry.

Speaker: Jayson Lusk, PhD 

CattleFax 2021 U.S. & Global Protein & Grain Outlook Seminar

During this session CattleFax will present their supply, demand and price outlook for cattle, beef and competing proteins for the balance of 2021.  Dr. Art Douglas will be on hand to discuss the evolving weather patterns. This session will have an emphasis on grain and energy markets, international trade and how a changing economy could affect cattle and beef markets in the year ahead.

Speakers: Randy Blach, Mike Murphy, Kevin Good, and Art Douglas, Ph.D. 

Tech Tools for the Real World - Sponsored by Fort Supply Technologies

 Join this session to learn more about technology tools being used by every sector of the cattle industry today, some of them free and all cost-effective. If you are raising cattle, this session offers resources you can use. The discussion will wrap up with a look at new and emerging tools, as well as time to answer participant questions.  

Speakers: Justin Sexten, PhD and Jacob Gilley

Dialing in Repro by Tuning into Nutrition Needs - Sponsored by Cargill

Don’t let improper nutrition affect your herd’s productivity. In this session learn more about the value of appropriate nutrition through targeted and strategic supplementation during the different stages of reproduction to improve your short- and long-term goals. 

Speakers: Anna Taylor, Ph.D. and Dusty Abney, Ph.D.

Embracing the Positives in Sustainable Cattle Production - Sponsored by Diamond V

Cattle production contributes positively to society in all three pillars of sustainability – economic viability, environmental stewardship and social responsibility. This session will provide an overview of the latest science-based information supporting beef’s critical role in a sustainable food system. Hear about how your cattle management efforts are making positive contributions to the economy, the environment, and society. 

Speakers: Jason Sawyer, Ph.D. and Myriah Johnson, Ph.D.

Do You Sell or Market Your Cattle? - Sponsored by Popular Ag Finance 

With all the price volatility in today’s markets, it is more critical than ever to ensure you are getting the most for your cattle. Being intentional with the marketing of your cattle can provide you with that opportunity. Being intentional means having a plan — having a target in mind (or written down) and knowing how you are going to reach that target. This session will challenge you to ask yourself, “Do I just sell my cattle, or am I intentionally marketing a product?” You will walk away from the session with an understanding of how production factors are connected and how to leverage this insight to market your cattle effectively.    

Speakers: Dan Childs and Jason Bradley, Noble Research Institute 

Tentative Schedule

TUESDAY, FEBRUARY 23

8:30 AM      9:00 AM

Coffee Chat - Informal Event Kick off
9:00 AM      9:30 AM
CATTLE INDUSTRY VIRTUAL REBOOT EXPERIENCE WELCOME

9:30 AM     10:30 AM

STATE OF THE INDUSTRY

10:30 AM     11:30 AM

NCBA D.C. Issues Update

11:30 AM       12:00 PM 

Virtual Marketplace break

12:00 PM       1:00 PM

Beef Advocacy and the 117th Congress

12:00 PM       1:00 PM 

Getting the Most from Genetic Investments

1:00 PM      1 :30 PM

VIRTUAL MARKETPLACE BREAK

1:30 PM       2:30 PM

Cattlemen's College Preview:
The COVID Effect. Are Consumers Still Hungry for Beef? 

2:30 PM       3:00 PM

Supporting Normal with Effective Probiotics

2:30 PM       3:00 PM 

From Data to Insight - Providing High-Quality Rations Every Day for Your Herd
3:00 PM       3:30 PM
How Pasture Management Impacts Herd Health and Performance

3:00 PM       3:30 PM

Westway Feed Products

3:30 PM       3:45 PM

DAILY WRAP-UP

3:45 PM       4:30 PM

Game Night HAPPY HOUR 

*ALL TIMES ARE MOUNTAIN STANDARD TIME (MST)

WEDNESDAY, FEBRUARY 24

8:30 AM      9:00 AM  

 COFFEE CHAT - INFORMAL EVENT KICK OFF

 9:00 AM       9:30 AM

CATTLE INDUSTRY VIRTUAL REBOOT EXPERIENCE WELCOME

9:30 AM        11:30 AM

2021 CATTLEFAX OUTLOOK SESSION

11:30 AM      12:00 PM

VIRTUAL MARKETPLACE BREAK 

12:00 PM       1:00 PM

Tech Tools for the Real World

12:00 PM       1:00 PM 

Dialing in Repro By Tuning into Nutrition Needs

1:00 PM       1:30 PM

VIRTUAL MARKETPLACE BREAK

 1:30 PM      2:00 PM

Benefits of Clovers and Other Legumes

 2:00 PM      2:30 PM

Mycotoxins In Forages: A Looming Threat to Repro

2:30 PM      3:30 PM 

Embracing a Positive Future for Cattle Producers

2:30 PM      3:30 PM

  Do You Sell or Market Your Cattle?

3:30 PM    3:45 PM

DAILY WRAP-UP & 2021 CONVENTION PREVIEW

3:45 PM     4:30 PM

Honky Tonk Happy Hour

*ALL TIMES ARE MOUNTAIN STANDARD TIME (MST)

Our Sponsors

 Thank you to all of the 2021 Cattle Industry Convention Sponsors! 

Do you want your logo here? Sponsorships are still available! 

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