What is the Cattle Industry COnvention Winter Reboot?

Brand new and reimagined for 2021, this two day virtual experience featuring education, industry updates, market outlook and a robust virtual market place with some of the top companies in the industry.

Sessions include an update out of Washington DC, including what to expect with the new administration. And TEN educational programs covering topics like sustainability, as well as a tech tool preview and a preview of what to expect from the 2021 Cattlemen’s College in Nashville, Tennessee August 9-10.

Winter Reboot On-Demand

Didn't take part in the 2021 Winter Reboot, but wishing you could still have access to the content presented? From now until July 15th, all Winter Reboot content will be made available for on-demand viewing. To register for on-demand viewing click the link below! Use promo code REBOOTONDEMAND for $25 off .

 reboot on-demand 

EDUCATIONAL SESSIONS 

Interested in attending the 2021 Winter Reboot? Click the link below to view the General Sessions and  educational sessions that you can look forward to.

 general Sessions 

 educational sessions

VIRTUAL MARKETPLACE 

The 2021 Winter Reboot will feature a Robust Virtual Marketplace with some of the top companies in the industry. To find out who will be exhibiting at the Virtual Marketplace, click the link below.

 View Now 

Social Events

The 2021 Winter Reboot is more than just educations, there's lots of FUN too! Start your morning off at our Coffee Chat informal kickoff, and end your evenings at our nightly themed Happy Hours. Click the button below to find our more.

 Learn more 

Winter Reboot register today

Registration

Registration for the Winter Reboot is now closed!

Didn't take part in the 2021 Winter Reboot, but wishing you could still have access to the content presented? From now until July 15th, all Winter Reboot content will be made available for on-demand viewing. To register for on-demand viewing click the link below! Use promo code REBOOTONDEMAND for $25 off .

Calling all Exhibitors and sponsors!

Position your company at the forefront of the beef industry and take advantage of the opportunity to showcase your solutions and services to the cattlemen and women attending the 2021 Cattle Industry Convention Winter Reboot! To view the Exhibitor FAQs click here.
For more information on how your company can be part of this new Convention Winter Reboot, contact: 

[email protected] or 
[email protected]

 Exhibitors and Sponsors

Tentative Schedule

TUESDAY, FEBRUARY 23

8:30 AM      9:00 AM

Coffee Chat - Informal Event Kick off
9:00 AM      9:30 AM
CATTLE INDUSTRY VIRTUAL REBOOT EXPERIENCE WELCOME

9:30 AM     10:30 AM

STATE OF THE INDUSTRY

10:30 AM     11:30 AM

NCBA D.C. Issues Update

11:30 AM       12:00 PM 

Virtual Marketplace break

12:00 PM       1:00 PM

Beef Advocacy and the 117th Congress

12:00 PM       1:00 PM 

Getting the Most from Genetic Investments

1:00 PM      1 :30 PM

VIRTUAL MARKETPLACE BREAK

1:30 PM       2:30 PM

Cattlemen's College Preview:
The COVID Effect. Are Consumers Still Hungry for Beef? 

2:30 PM       3:00 PM

Supporting Normal with Effective Probiotics

2:30 PM       3:00 PM 

From Data to Insight - Providing High-Quality Rations Every Day for Your Herd
3:00 PM       3:30 PM
How Pasture Management Impacts Herd Health and Performance

3:00 PM       3:30 PM

Westway Feed Products

3:30 PM       3:45 PM

DAILY WRAP-UP

3:45 PM       4:30 PM

Game Night HAPPY HOUR 

*ALL TIMES ARE MOUNTAIN STANDARD TIME (MST)

WEDNESDAY, FEBRUARY 24

8:30 AM      9:00 AM  

 COFFEE CHAT - INFORMAL EVENT KICK OFF

 9:00 AM       9:30 AM

CATTLE INDUSTRY VIRTUAL REBOOT EXPERIENCE WELCOME

9:30 AM        11:30 AM

2021 CATTLEFAX OUTLOOK SESSION

11:30 AM      12:00 PM

VIRTUAL MARKETPLACE BREAK 

12:00 PM       1:00 PM

Tech Tools for the Real World

12:00 PM       1:00 PM 

Dialing in Repro By Tuning into Nutrition Needs

1:00 PM       1:30 PM

VIRTUAL MARKETPLACE BREAK

 1:30 PM      2:00 PM

Benefits of Clovers and Other Legumes

 2:00 PM      2:30 PM

Mycotoxins In Forages: A Looming Threat to Repro

2:30 PM      3:30 PM 

Embracing a Positive Future for Cattle Producers

2:30 PM      3:30 PM

  Do You Sell or Market Your Cattle?

3:30 PM    3:45 PM

DAILY WRAP-UP & 2021 CONVENTION PREVIEW

3:45 PM     4:30 PM

Honky Tonk Happy Hour

*ALL TIMES ARE MOUNTAIN STANDARD TIME (MST)

Winter Reboot

Learn more about everything the 2021 Winter Reboot has to offer during this Cattlemen to Cattlemen interview with NCBA's Executive Director of Meetings & Events, Kristin Torres.

Our Sponsors

 Thank you to all of the 2021 Cattle Industry Convention Sponsors! 

Do you want your logo here? Sponsorships are still available! 

 Learn More