Show Floor Education

Education and entertainment come together to provide tradeshow goers with valuable opportunities to learn about cattle care and handling techniques. From Chutes and Scales to Cattle Handling Demonstrations and Learning Lounges, there's something for everyone!

Stockmanship & Stewardship Full Color Logo

Demonstration Arena

This area will feature NCBA’s Beef Quality Assurance program Stockmanship & Stewardship. These sessions will teach handling methods that improve gathering, penning, chute work and hauling. Much emphasis is placed on ways to increase cattle performance by reducing handling stress. Interactive discussions show how cattlemen can shape consumers perception of beef. Other topics include how the principles presented have a significant economic — as well as “quality of life” — benefit when applied in a cattle enterprise. Curt Pate and Dr. Ron Gill, renowned stockmanship clinicians share their perspectives and techniques that blend cattlemen’s tradition with the latest in Beef Quality Assurance. 

 view more about the demo arena


Chutes & Scales Showdown

Are you in the market for a Chute or Scale? Look no further than our Chute & Scale Showdown located right on the Trade Show Floor. Here is your opportunity to get up close and personal with some of the top manufacturers in the industry. Get all your questions answered through this action-packed side by side comparison. Find the right piece of equipment to fit your ranch needs.

  • See chutes/scales in action with live cattle
  • Talk one on one with company reps immediately following demos
  • Learn tips and tricks to using your equipment
  • Both manual and hydraulic chutes will be featured

 view chutes & Scales companies 


Learning Lounge

NCBA Trade Show presents the NCBA Learning Lounge. Learning Lounge Sessions will offer busy attendees valuable educational tips. The Learning Lounge is where attendees can stop in and enjoy informal, face-to-face talks and hands-on education in a small intimate theater-like setting right on the trade show floor.  

 view learning lounge schedule

Cattle Chats Logo
New for 2023!

Cattle Chats

Cattle Chats will feature 20 minute “Ted Talk” style sessions focused on the ag and beef industry, with special spotlight sessions focusing on sustainability! Cattle Chats will be located on the main aisle in the trade show making it easy for attendees to pop by to catch the latest and greatest in agriculture.

 view cattle chats schedule


Our Sponsors

 Thank you to all of the 2023 Cattle Industry Convention Sponsors! 

Do you want your logo here? Sponsorships are still available! 

 Learn More