Show Floor Education

Education and entertainment come together to provide tradeshow goers with valuable opportunities to learn about cattle care and handling techniques. From Chutes and Scales to Cattle Handling Demonstrations and Learning Lounges, there's something for everyone!

Stockmanship & Stewardship Full Color Logo

Demonstration Arena

This area will feature NCBA’s Beef Quality Assurance program Stockmanship & Stewardship. These sessions will teach handling methods that improve gathering, penning, chute work and hauling. Much emphasis is placed on ways to increase cattle performance by reducing handling stress. Interactive discussions show how cattlemen can actually shape consumers perception of beef. Other topics include how the principles presented have a significant economic — as well as “quality of life” — benefit when applied in a cattle enterprise. Curt Pate and Ron Gill, renowned stockmanship clinicians share their perspectives and techniques that blend cattlemen’s tradition with the latest in Beef Quality Assurance. 

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Emily Desormeaux

Chutes & Scales Showdown

Are you in the market for a Chute or Scale? Look no further than our Chute & Scale Showdown located right on the Trade Show Floor. Here is your opportunity to get up close and personal with some of the top manufacturers in the industry. Get all your questions answered through this action-packed side by side comparison. Find the right piece of equipment to fit your ranch needs.

  • See chutes/scales in action with live cattle
  • Talk one on one with company reps immediately following demos
  • Learn tips and tricks to using your equipment
  • Both manual and hydraulic chutes will be featured

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Camp Fire Chats

Interact with fellow producers and industry leaders in interactive roundtable discussions. Attendees will be encouraged to visit and participate in open discussions on a wide variety of topics which will include Animal Health, Nutrition, Genetics, Environmental/Grazing and more.


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learning lounge

Learning Lounge

NCBA Trade Show presents the NCBA Learning Lounge. Learning Lounge Sessions will offer busy attendees valuable educational tips. The Learning Lounge is where attendees can stop in and enjoy informal, face-to-face talks and hands-on education in a small intimate theater-like setting right on the trade show floor.  


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Our Sponsors

 Thank you to all of the 2021 Cattle Industry Convention Sponsors! 

Do you want your logo here? Sponsorships are still available! 

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