Thursday, February 1, 2024 -- 10:00 AM - 12:00 PM
Checkoff Highlight Session
Don't miss the Checkoff Highlight Session at CattleCon! This session is a must-attend for convention participants who are eager to understand the factors that fuel consumer beef demand and the vital role played by the checkoff in supporting those initiatives. Gain valuable insights into the checkoff-funded programs as dedicated Checkoff contractors share noteworthy highlights. Additionally, this session will equip Checkoff committee members (Federation and CBB) with essential information that strengthens their committee work.