Thursday, February 1, 2024 -- 3:00 PM - 4:00 PM
Creating a Blueprint for Sustainable Beef Production
Sponsored By Zoetis
U.S. cattle producers have worked on their farms and ranches with a built-to-last mindset for centuries. It is an approach that has served the industry well – producing the multi-generational operations that define American agriculture. Simultaneously, the high-speed pace of ideas and information that mark the 21st century are changing the food and agricultural marketplace forever – requiring producers to react and adapt faster than ever before. Technology companies and startups have adopted an agile process defined by failing fast and learning faster. That process could be a blueprint worth adopting in America’s heartland as supply chain sustainability commitments increase the demand for market transparency and data exchange.
Note: Must be registered for Cattlemen's College to attend.