Thursday, February 1, 2024 -- 2:00 PM - 2:30 PM
TRUST IN BEEF: EDUCATING CONSUMERS AND EMPOWERING PRODUCERS TO THRIVE IN A MORE SUSTAINABLE FUTURE
Sponsored By Trust in Beef and drovers
Beef producers are faced with a host of operational challenges, from labor management and facilities planning to raising livestock that retains its access to markets that are increasingly influenced by food companies and consumers. Ranchers are already doing great work and making incremental improvements to their operations to raise livestock in the most sustainable ways possible. We’re leading the world in sustainable production! Through multiple initiatives, Trust In Food helps amplify these stories for downstream buyers and consumers. Hear from experienced cattlemen Jimmy Emmons, SVP of Trust In Food, and Chad Ellis, Chairman of Trust In Beef™, to learn more on this collaborative value chain programs designed to empower ranchers through their continuous journey to more sustainable production.