Thursday, February 1, 2024 -- 11:00 AM - 11:30 AM

The New Landscape of Profit-Opportunities for Ranchers Created by Corporate Sustainability

Sponsored By AgriWebb

Fast food, retail, pet food and processor companies have set lofty carbon goals for 2030. But what does it mean for producers? Profit opportunities.

In order to hit their lofty carbon emissions goals, corporations like McDonald's are developing projects that engage producers at the ranch level. By participating, producers have a chance to tell the story of good land stewardship, and better yet, get paid for it.

In this Cattle Chat, hear from a McDonald's representative who is developing producer-specific programs, a rancher who is working in this space, and a livestock management software provider who is equipping producers to track their data and participate in these projects. 

2022 Day 3 Trade Show Photography
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