Abbreviated Schedule

Download a copy of the abbreviated CattleCon24 schedule below.

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Tuesday, January 30, 2024

Pre Con

7:30am
Ag Tour Event
Depart From/Return to OCCC
Experience Florida’s rich cattle legacy and join the tour of these two impressive operations.
Sustainability
11:30am
Grazing Managment Workshop New Session
S210 BC & S210 D
Join this half-day grazing management workshop to engage with experts and discuss topics such as: The benefits of good pasture and grazing management. How to assess the condition of your pasture. How forages grow and how management affects forage growth and quality. Utilization of the latest technology resources. Expand your fencing strategies. The basics of rotational grazing—how to manage grazing to complement the pasture growth cycle. Irrigation, nutrient and weed management strategies. Extend, monitor and optimize your water resources. Managing your pasture through the growing season, resting, stockpiling and preparing for drought.
2pm
NCBA Executive Committee Meeting Meeting
Hilton Orlando, Orange Ballroom EF
Check back soon for more information about the NCBA Executive Committee meeting.
Policy Business
5pm
Regional Meetings Meeting
RI - S330AB
Join us at the NCBA Regional Meetings during CattleCon to ensure you're in the know about the latest developments in your industry!
Policy Business
Wednesday, January 31, 2024

Day 1

9am
D.C. Issues Update Meeting
S230 E-H
Stay informed of the latest policy developments in Washington by attending the D.C. Issues Update session at CattleCon. NCBA’s dedicated public policy team is working hard on your behalf to represent you on Capitol Hill, in the White House, and at USDA. During this session: -Vice President of Government Affairs Ethan Lane will provide a State of the Industry update. -Expert policy speakers will share updates on tax policy, animal health, conservation, trade, supply chains, and more. -NCBA’s Political Action Committee will report on the impact of your financial contributions that are helping to elect pro-cattle industry members of Congress across the country.
Policy Business
10:30am
Checkoff Evaluation Committee Meeting Meeting
S331 CD
Checkoff Evaluation Committee Meeting
11:30am
Rebuilding - A Systems Approach (Cattlemen's College General Session & Lunch) Cattlemen's College Meeting General Session Clay Mathis, PhD, Dept. Head of Animal Science, Texas A&M University
S320
We’ve all been facing challenges. Our industry is always facing challenges and the last few years have been especially difficult. However, challenges create opportunities. Dr. Mathis will challenge our thinking to help us find leverage to seize opportunities and add resiliency to your ranching system.
NCBA PAC Meeting Meeting
S210 E
NCBA PAC Meeting
1pm
Wednesday Policy Committee Meetings Meeting
OCCC South
Make your voice heard and actively participate in the decision-making process that shapes the issues impacting your operations at the NCBA Policy Committee Meetings during CattleCon. These meetings provide a crucial platform for committee members to vote on important matters. Join us and contribute to shaping the future of the cattle and beef industry. Please note that voting in the NCBA Policy Committee Meetings is exclusive to committee members.
Market Research-Today's Beef Consumer Meeting
S310 GH + Corridor
Market Research-Today's Beef Consumer
NCBA Joint Federal Lands/Property Rights & Environmental Management Committee Meeting
S230 E-H
NCBA Joint Federal Lands/Property Rights & Environmental Management Committee
NCBA Livestock Marketing Council Meeting Meeting
S330 EF
NCBA LIVESTOCK MARKETING COUNCIL MEETING
NCBA Tax and Credit Committee Meeting Meeting
S230 B-D
NCBA TAX AND CREDIT COMMITTEE MEETING
1:30pm
BQA Producer Forum Meeting Wayne Morgan, PhD, President of Protein Products, Golden State Foods Patrick Linnell, Director of Cattle Market Research, CattleFax Michaela Clowser, Director of Producer Education, National Cattlemen's Beef Association
S310 EF
Make time to attend the Beef Quality Assurance (BQA) Producer Forum to learn how the BQA program continues to evolve. The recently released National Beef Quality Audit revealed a number of opportunities for adding value to market cows and bulls. Hear more from Dr. Wayne Morgan, President of Protein Products for Golden State Foods, Patrick Linnell, Director of Cattle Market Research for CattleFax, Michaela Clowser, Director of Producer Education at NCBA, on the “why” and “how” of marketing cows and bulls the right way and at the right time. A brief BQA program update along with Q & A with presenters will ensure you get your questions answered.
Beef Quality Assurance Marketing
2pm
NCBA Federal Lands Committee Meeting Meeting
S330 AB
NCBA FEDERAL LANDS COMMITTEE MEETING
3pm
Opening General Session General Session Jon Dorenbos, Magician and Former American Football Player Buzz Brainard, EMCEE, Radio Host, SiriusXM
SA1 Exhibit Hall
Get ready to add some magic to your CattleCon journey as the Opening General Session welcomes Jon Dorenbos to the stage! Jon is no stranger to captivating audiences with his remarkable journey, from the NFL to the world of magic and inspiration. Jon Dorenbos, former NFL player and acclaimed magician, brings a unique blend of talent and tenacity to the stage. He'll share his incredible life story, from overcoming adversity to his time on America’s Got Talent, all while performing his magical tricks. Join us for a session that combines Jon's unique blend of magic and motivation, promising an unforgettable experience for all those in attendance.
Special Event
4:30pm
First Timer Meat-Up Event
Cow-A-Bunga Café Booth #2193
As a CattleCon First Timer, we are so glad you are Onward to Orlando with us January 31 – February 2. CattleCon is all about the business, fellowship, food, and fun, which is why we want to make sure you are best prepared for Orlando.
Special Event
Flamingo Fiesta Welcome Reception in the Trade Show Event
South Hall A2-B
Join us for the hottest event in town, the Flamingo Fiesta Welcome Reception!
Special Event
6pm
Florida Stockmanship and Horsemanship Demo Arena
Inside the Demo Arena
Florida Stockmanship and Horsemanship, featuring Clint Raulerson.
Beef Quality Assurance
NCBA Young Cattlemen's Conference (YCC) Reception (By Invitation Only) Meeting
Destination Lounge S222
NCBA YOUNG CATTLEMEN'S CONFERENCE (YCC) RECEPTION (BY INVITATION ONLY)
7pm
NCBA PAC Reception & Live Auction Event
Destination Lounge S222
Mark your calendar for the NCBA PAC Reception & Live Auction at CattleCon! Show your support for the NCBA Political Action Committee by attending this exciting event. Get ready to participate in a lively auction featuring a wide array of unique and limited gifts, prints, hunts, and trips! Every dollar raised during the auction directly contributes to NCBA's active involvement in the political campaign process. Join us for a memorable evening of bidding and making a difference.
Policy Special Event
Thursday, February 1, 2024

Day 2

6:30am
BEEFit 5K Event
Depart from/Return to Hyatt Regency
Get a jump start on your morning with the BEEFit 5K sponsored by Huvepharma. Participants of all ages and abilities are encouraged to participate in our 5K where you can run, walk, or mosey along.
Nutrition Special Event
8am
General Session II General Session Jim Carroll, Futurist, Author, Innovation Expert Buzz Brainard, EMCEE, Radio Host, SiriusXM
SA1 Exhibit Hall
Join us for a forward-thinking session with Jim Carroll, a renowned Futurist, Author, and Innovation Expert. This session promises to empower you with the knowledge and foresight needed to embrace the ever-changing agricultural landscape, shedding light on the trends and technologies that are shaping the future of the cattle industry. Jim's thought-provoking insights and engaging storytelling will inspire you to think differently and reimagine the possibilities that lie ahead. Whether you are a rancher, a technology enthusiast, or anyone passionate about the future of agriculture, this session is your gateway to knowledge, innovation, and success. Plan to attend this motivating session with the BQA Celebration of Excellence. The BQA Awards recognize the best of the beef industry with the winners will leaving you inspired, motivated and proud to be a part of our great industry.
Beef Quality Assurance Special Event Tools & Technology
9am
NCBA Trade Show
South Hall A2-B
Experience the ultimate cattle business showcase at the 2024 NCBA Trade Show in Orlando, FL. Explore over 8 acres of the latest advancements, from equipment and technology to pharmaceuticals and feed supplements, all conveniently located under one roof. Beyond being a Trade Show, it's an immersive event featuring live cattle handling demonstrations, the thrilling Chutes and Scales Showdown, educational sessions, and daily entertainment.
9:30am
Tools, Techniques & Strategies to Improve Grazing Cattle Chats Rob Cook, Chairman, National Grazing Lands Coalition
Booth #1194
Hear about your options as a producer for incremental improvements in your forages and the carrying capacity of your pastures. Cattle producers know success is not about a "silver bullet," but about a host of strategies to help you inventory, implement, and measure to make the operation a successful business for future generations.
Grazing Tools & Technology
Make More Cents of Your Premiums Learning Lounge Carson Rogers, Assistant Director, Product Services, Certified Angus Beef Daniel Clark, PhD, Meat Scientist, Certified Angus Beef
Booth #894
To get more money for your cattle, you have to know where that money is coming from. Take a seat in this Learning Lounge session to learn where there are hidden cents across the carcass that add more dollars to your pocket. Join Dr. Daniel Clark and Carson Rogers from Certified Angus Beef as they explain the value difference between subprimal costs.
10am
Checkoff Highlight Session Meeting
S210 A-D
Attend this session to hear an update about research, education and promotional programs funded by the Beef Checkoff. The highlight session will provide attendees a valuable look into the work being done to address consumer beef demand drivers and how these efforts support the Beef Industry Long Range Plan (LRP). The LRP was adopted in 2020 with a defined mission to “Ensure the long-term prosperity of the U.S. beef industry by sustainably producing the most trusted, highest quality and consistently satisfying protein for consumers around the world.” The LRP serves as a guide post for the beef checkoff, individual farmers and ranchers, industry organizations and affiliated businesses. Beef Checkoff committee members will be seated with their committee. Guests are encouraged to attend and learn more about these valuable programs.
Thursday Policy Committee Meetings Meeting
OCCC South
Make your voice heard and actively participate in the decision-making process that shapes the issues impacting your operations at the NCBA Policy Committee Meetings during CattleCon. These meetings provide a crucial platform for committee members to vote on important matters. Join us and contribute to shaping the future of the cattle and beef industry. Please note that voting in the NCBA Policy Committee Meetings is exclusive to committee members.
Better Cow Health for Better Calves Cattlemen's College Kimberly Vonnahme, Associate Director in Outcomes Research, Zoetis
Booth #1391
Bred cow health and nutrition is vital to ensuring her calf performs each year. Managing external influences and optimizing health and nutrition can boost calf growth. Fetal programming and research in this area indicates the environment experienced during gestation can impact offspring health, performance, and carcass traits. Dr. Kimberly Vonnahme will explore the concept of fetal programming, provide an overview of research in beef cattle and address the influence of nutrient restriction on offspring growth performance, carcass composition and meat quality.
Health & Management Breeding & Genetics Reproduction
Factors Affecting Reproductive Efficiency Cattlemen's College Angela Gonella, PhD, Assistant Professor, University of Florida
S310 EF
The profitability of the cow-calf operation is directly related to herd reproductive efficiency. The efficient cow is the one that calves a calf every year. Every operation is different, and many reproductive programs are available: natural breeding, timed natural breeding, artificial insemination, embryo transfer, etc. Regardless of what is the reproductive program that you use, you should always evaluate reproductive efficiency. This session will give clear data and practical examples to show why it is essential to evaluate reproductive efficiency in the herd.
Reproduction Beef Quality Assurance
Trade in the Era of Deglobalization Cattlemen's College Don Close, Terrain
S310 GH
Agricultural trade has changed over the last decade, from who are the major import and export players to the share of production moving to foreign customers. Given global geopolitics and a trend toward deglobalization, where do the risks lie for U.S. beef?
Systematically Selecting the Right Cattle for You Cattlemen's College Bob Weaber, PhD, Professor / Extension Specialist, Kansas State University
S310 B-D
Establishing selection priorities is a must when making both purchasing and breeding decisions. Setting a principled approach, with defined breeding and marketing objectives, will help producers stay the course, and perhaps thrive, during the ups and downs of the cattle cycle. Whether you’re a seasoned producer or just starting out, this session can help you examine long-term strategies and the systems we operate within to implement our strategies.
Breeding & Genetics Reproduction
Optimizing Cattle Health Through Mineral Nutrition Cattle Chats Chris Ashworth, DVM, Global Research and Development Veterinarian, Zinpro
Booth #1194
Health is a valuable commodity across all segments of the cattle industry. If a herd is experiencing a challenge, profitability and performance are both at risk. An operations nutrition program can be one of its greatest assets in achieving desired health outcomes, especially when it includes proven mineral solutions.
Health & Management Nutrition
Role of Basic Stockmanship in BQA Demo Arena Ron Gill, PhD, Stockmanship Clinician Curt Pate, Stockmanship Clinician
Inside the Demo Arena
Effective cattle handling lays the foundation for a quality BQA program. How we interact with our stock plays a bigger role in beef quality than most realize.
Beef Quality Assurance
NCBA Cattle Health & Well-Being Committee Meeting Meeting
S230 B-D
NCBA Cattle Health & Well-Being Committee Meeting
NCBA Live Cattle Marketing Committee Meeting  Meeting
S230 E-H
NCBA Live Cattle Marketing Committee Meeting 
10:30am
From Protection to Detection: BVDV’s Impact in a Vaccinated Herd Cattle Chats George Perry, PhD, Professor, Texas A&M University Jim Rhoades, DVM, Senior Professional Services Veterinarian, IDEXX
Booth #1194
Health is a valuable commodity across all segments of the cattle industry. If a herd is experiencing a challenge, profitability and performance are both at risk. An operations nutrition program can be one of its greatest assets in achieving desired health outcomes, especially when it includes proven mineral solutions.
Health & Management
Chaos Creates Chance for the US Beef Industry Learning Lounge Lance Zimmerman, SVP - Animal Protein Analyst, Rabo AgriFinance
Booth #894
The US beef industry often considers stronger market prices and consumer demand as solutions in creating a more resilient supply chain. However, volatile markets, lingering drought and supply shifts are making it more difficult for market participants to operate with certainty. Learn more about these issues and discuss solutions to these risks.
11am
The New Landscape of Profit-Opportunities for Ranchers Created by Corporate Sustainability Cattle Chats Jacob Gilley, Senior Technical Livestock and Grazing Specialist, Eastern US, American Farmland Trust Nicole Buckley Biggs, PhD, Vice President of Sustainability, Agriwebb Belinda Richardson, Sustainable Sourcing Manager, McDonald's
Booth #1194
Fast food, retail, pet food and processor companies have set lofty carbon goals for 2030. But what does it mean for producers? Profit opportunities. In order to hit their lofty carbon emissions goals, corporations like McDonald's are developing projects that engage producers at the ranch level. By participating, producers have a chance to tell the story of good land stewardship, and better yet, get paid for it. In this Cattle Chat, hear from a McDonald's representative who is developing producer-specific programs, a rancher who is working in this space, and a livestock management software provider who is equipping producers to track their data and participate in these projects.
11:15am
A Continued Concern, Bovine Congestive Heart Failure Cattlemen's College Kelli Retallick-Riley, President of Genetic Services, Angus Genetics, INC.
Booth #1391
Bovine Congestive Heart Failure is an untreatable, fatal condition involving pulmonary hypertension that culminates in right ventricular failure. For producers and feedlot managers, it is a very costly health-related problem that affects cattle well-being, performance, and profitability. Kelli Retallick-Riley from Angus Genetics, Inc. will look at several case studies of congestive heart failure and provide insight into what is being done from a genetic and research perspective.
Breeding & Genetics Health & Management
Capturing Value with Your Cull Cattle Cattlemen's College Lily Edwards-Callaway, Assistant Professor of Livestock Behavior and Welfare, Colorado State University James Mitchell, PhD, Assistant Professor, University of Arkansas, Department of Agricultural Economics and Agribusiness Caylor Outz, Owner, Outz Cattle Company
S310 EF
Cull animals represent a significant portion of ranch’s income each year. Capturing additional value with your cull cattle doesn’t have to be complicated. There are strategies you can implement to add value to your cull cattle and often, these decisions will also improve cattle well-being. This panel will highlight improved cattle care, economic findings, and real world take home examples from folks who’ve worked extensively to add value to cull animals.
Beef Quality Assurance
Current Financial Planning and Tax Trends Cattlemen's College Kent Bacus, Executive Director, Government Affairs, National Cattlemen's Beef Association Jason Thomas, Partner, CPA, JD, Frost, PLLC
S310 GH
Tax rules and regulations are changing at an alarming pace. Make tax and financial planning a priority for the benefit of your operation. It has never been a better time for a session that can help you ask the right questions of your tax and financial advisors. Get up to date on the most current updates/changes to the tax code for the current and coming tax years and look at any trends within the tax world impacting the protein markets that are occurring based on our nationwide scope of clients.
Policy Finance
Using Genomics to Unravel the Secrets of Heterosis Cattlemen's College Raluca Mateescu, PhD, Professor of Quantitative Genetics & Geonomics, Dept. of Animal Sciences, University of Florida
S310 B-D
Crossbreeding is a common strategy and heterosis, which is one benefit of crossbreeding, arises from combining the genes from different breeds in such a way that inferior recessive genes are concealed. Heterosis may result in the crossbred being better than either parental breed or simply better than the average of the two. The ability to estimate heterosis for individual animals would enable breeders to make informed selection and mating decisions and drive progress in beef cattle breeding programs.
Breeding & Genetics
11:30am
EcoBalance Beef: Changing the Story of Sustainability for Ranchers Cattle Chats
Booth #1194
Learn how EcoBalance’s unique program framework coupled with soil-based carbon storage capabilities is revolutionizing the sustainable product space and providing a new revenue stream for the ranching community
Sustainability
Ultigrazsm - An Innovative Way to Combine Fertility and Weed Control Learning Lounge Jodie Crose, PhD, Field Scientist, Corteva Agriscience Jerome Otto, Market Development Specialist, Corteva Agriscience
Booth #894
Pasture fertilizer and weed control have traditionally required two separate applications. Not anymore. UltiGrazsm Pasture Weed & Feed provides grass fertilization and weed control with only a single application. During the blending process, herbicide in a concentrate solution is sprayed on dry fertilizer granules which can then be spread using standard fertilizer application equipment. Dr. Jodie Crose will discuss the principles of UltiGraz, along with the most recent research on proper rates, timing, and best management practices. Jerome Otto will explain how UltiGraz helps cattle producers increase their forage production by combining the power of fertilization with effective weed control, ultimately improving the ROI of their pastures. With UltiGrazsm it’s one pass for better grass. This is a don’t miss session for your bottom line!
12pm
Practical Cattle Management: Get BQA Certified Demo Arena Todd Thrift, PhD, Florida BQA Coordinator Ron Gill, PhD, Stockmanship Clinician Curt Pate, Stockmanship Clinician
Inside the Demo Arena
From efficient loading to proper vaccinating and herd health practices, learn the do’s and don’ts of BQA procedures. Get credit and become BQA certified with this training.
Beef Quality Assurance
12:30pm
Vaccination Strategies to Maximize Cattle Conception Rates Learning Lounge M. Wayne Ayers, DVM, DVM Senior Beef Technical Consultant, Elanco
Booth #894
Your choice of vaccine can have a bigger impact than just preventing disease. Research has shown it can also have an impact on reproductive rates. Join Elanco’s M. Wayne Ayers, DVM, senior beef technical consultant, as he shares how producers can advance conception rates and overall management within their herds.
Breeding & Genetics Reproduction
1pm
Sustainability Forum Meeting Colin Woodall, CEO, National Cattlemen's Beef Association Myles Allen, Professor of Geosystem Science in the Environmental Change Institute, School of Geography and the Environment and Department of Physics, University of Oxford Katie Cook, Vice President, Global Farm Animal Innovation & US Farm Animal Marketing, Elanco Gary Price, Owner, 77 Ranch Heather Donley, Vice President of Operations, Progressive Beef
S320
Join internationally renowned scientist, Dr. Myles Allen, for a keynote discussion on the latest science quantifying true warming impacts from cattle production and gain insights into the challenges and opportunities we face as an industry as it relates to the climate. Now more than ever, it is essential we share our story of continuous improvement. Following the keynote, join us for a panel discussion with fellow producers who will discuss the importance of owning your narrative and preserving industry longevity.
Sustainability
Action with Advocacy Cattle Chats
Booth #1194
Do you feel empowered to share your beef story but often question where to start? Join the Beef Advocacy, Training, and Engagement team to learn how to turn your passion into action. Our team will work alongside you to foster specific action items that you can take home and apply within your communities of influence. From resources to share with key stakeholders in your community, to honing your personal message, we look forward to connecting your story with the action it deserves.
1:30pm
Bringing Industry-leading Automation to Baling Cattle Chats Leo Bose, Harvesting Marketing Lead, Case IH
Booth #1194
Harvesting alfalfa, grasses and other forages at peak quality requires growers to overcome many challenges including weather, labor and expenses. Nonetheless, delivering high-quality feed is a top priority for hay producers. Learn how Case IH’s new industry-leading Baler Automation technology delivers seamless, hands-free efficiency and consistent, high-quality bales from the first bale to the last.
Tools & Technology
The Final Countdown - Learn about Today's Estate Tax Savings Opportunities before They Expire! Learning Lounge Michael McCormack, Estate & Business Succession Specialist, Lincoln Financial Agribusiness Services
Booth #894
On December 31, 2025 - major estate tax gifting opportunities will expire. Join us for an informative discussion of what you, your family and business partners can do to take advantage of today's high exemption limits. Proactive planning can help preserve assets for the next generation and ensure that the IRS is not your largest heir!
2pm
Trust In Beef: Educating Consumers and Empowering Producers to Thrive in a More Sustainable Future Cattle Chats
Booth #1194
Beef producers are faced with a host of operational challenges, from labor management and facilities planning to raising livestock that retains its access to markets that are increasingly influenced by food companies and consumers. Ranchers are already doing great work and making incremental improvements to their operations to raise livestock in the most sustainable ways possible. We’re leading the world in sustainable production! Through multiple initiatives, Trust In Food helps amplify these stories for downstream buyers and consumers. Hear from experienced cattlemen Jimmy Emmons, SVP of Trust In Food, and Chad Ellis, Chairman of Trust In Beef™, to learn more on this collaborative value chain programs designed to empower ranchers through their continuous journey to more sustainable production.
Sustainability
2:30pm
Checkoff Committee Meetings Meeting
S330 / S331 / S230
Join us for the Checkoff Committee Meetings at CattleCon! These meetings are open to everyone, providing a valuable opportunity for engagement.
Applying ART to Your Herd Cattle Chats Garrett Stanfield, Regional Business Manager, Trans Ova Genetics Dakota Moyers, Regional Business Manager, Trans Ova Genetics
Booth #1194
Advanced reproductive technology (ART) can be applied to any type and size of operation. Through embryo transfer and in vitro fertilization, producers even the playing field when it comes to taking their herds to the next level. Trans Ova will take you through the application of this technology to increase your herd's profitability.
Reproduction
From the Farm Gate and Beyond: Exploring Sustainability from the Field, to the Pasture, and Opportunities Abroad Learning Lounge Dennis Vennekotter, MDAT Chairman, National Corn Growers Association Troy Schneider, Board Member, National Corn Growers Association Matt Frostic, Board Member, National Corn Growers Association Jesse Allen, Moderator & Host, Agriculture of America
Booth #894
Join your friends at the National Corn Growers Association for a high-energy panel discussion moderated by host of Agriculture of America Jesse Allen, as we delve into new opportunities ahead for the American corn and beef industries. Sustainability advancements in the corn field directly impact and benefit the cattle beyond the gate and NCGA along with its industry partners, are working hard to drive your high-quality product into new and exciting markets abroad. You don’t want to miss this dynamic session packed with insightful updates and innovative strategies as U.S. farmers and ranchers navigate the ever-evolving landscape of sustainably feeding and fueling a growing world.
Sustainability
Checkoff Consumer Trust Committee Meeting Meeting
S330 AB
Checkoff Consumer Trust Committee Meeting.
Checkoff Domestic Marketing Committee Meeting Meeting
S330 CD
Checkoff Domestic Marketing Committee Meeting
Checkoff International Marketing Committee Meeting Meeting
S330 EF
Checkoff International Marketing Committee Meeting
Checkoff Nutrition and Health Committee Meeting Meeting
S330 GH
Checkoff Nutrition and Health Committee Meeting
Checkoff Safety & Product Innovation Committee Meeting Meeting
S331 AB
Checkoff Safety & Product Innovation Committee Meeting
Checkoff Stakeholder Engagement Committee Meeting Meeting
S331 CD
Checkoff Stakeholder Engagement Committee Meeting
NCBA Agriculture & Food Policy Committee Meeting Meeting
S230 E-H
NCBA Agriculture & Food Policy Committee Meeting
NCBA International Trade Committee Meeting Meeting
S230 B-D
NCBA International Trade Committee Meeting
NCBA-PAC Meeting Meeting
S210 E
NCBA-PAC Meeting
3pm
Building Back the Beef Herd with Biosecurity in Mind Cattlemen's College Brian Dorcey, Director of Veterinary Strategy, Farmers Business Network
South Hall A2-B Booth #1391
The last thing beef producers think about is biosecurity, but often epidemics in the beef herd can be traced back to lapses in biosecurity and biocontainment. Diseases such as BVD, Pinkeye, Summer pneumonia, abortion storms can be traced back to poor biosecurity practices. Dr. Dorcey will give practical and effective steps to protect your herd and minimize disease.
Health & Management
Creating a Blueprint for Sustainable Beef Production Cattlemen's College Lance Zimmerman, SVP - Animal Protein Analyst, Rabo AgriFinance
S310 EF
U.S. cattle producers have worked on their farms and ranches with a built-to-last mindset for centuries. It is an approach that has served the industry well – producing the multi-generational operations that define American agriculture. Simultaneously, the high-speed pace of ideas and information that mark the 21st century are changing the food and agricultural marketplace forever – requiring producers to react and adapt faster than ever before. Technology companies and startups have adopted an agile process defined by failing fast and learning faster. That process could be a blueprint worth adopting in America’s heartland as supply chain sustainability commitments increase the demand for market transparency and data exchange.
Sustainability
Evaluating the Evolving Carcass Cattlemen's College New Session Clint Walenciak, Vice President- Product Services, Certified Angus Beef Nick Hardcastle, PhD, Beef Sustainability Lead, Cargill Blake Foraker, PhD, Assistant Professor, Washington State University
S310 GH
The task of capturing cutability of an evolving cattle consist is a highly complex process. In this collaborative session, speakers will address research and industry insights, knowledge gaps, and limitations around red meat yield. Attendees will gain perspective on opportunities and challenges regarding the research considerations and potential implications on the beef industry.
Sustainable Strategies for Genetic Improvement Cattlemen's College Emily Stackhouse, PhD, Research Manager: Livestock and Environment, Alltech, INC. Randie Culbertson, PhD, Assistant Professor and Cow-calf Extension Specialist, Iowa State University
310 B-D
Where does the carbon go? How can we breed cattle to be more sustainable? These are some of the burning questions and hot topics around sending beef x dairy calves into beef production. Dr. Stackhouse and Dr. Culbertson will give insight into the carbon market, how the carbon of these calves is allocated across the two industries and provide a genetic outlook for the sustainability space. This session will feature Emily Stackhouse, PhD, Alltech and Matt Spangler, PhD, University of Nebraska - Lincoln.
Sustainability Breeding & Genetics Cow/Calf
Detect the Defect: A Summary of the 2022 National Beef Quality Audit Cattle Chats Jason Duggin, GA BQA State Coordinator, University of Georgia Libby Bigler, CO BQA State Coordinator, Colorado State University
Booth #1194
While we aim to improve the quality in beef and focus on food safety, there areas we strive to improve. We’ll look at the recent 2022 National Beef Quality Audit results that tell us how the beef industry is doing on production issues that affect consumer demand for beef. You’ll walk away with tips to prevent defects, helping your bottom line.
Beef Quality Assurance
Settle Down Demo Arena Ron Gill, PhD, Stockmanship Clinician Curt Pate, Stockmanship Clinician
Inside the Demo Arena
Wild, nervous or stressed cattle need your help to get back on the gain. Observe handling methods that can relax, settle and acclimate cattle more readily. Come get tips you can immediately implement on your outfit!
Beef Quality Assurance
3:30pm
Healthy Heifers; Productive Heifers Learning Lounge Lee Jones, DVM, Senior Professional Services Veterinarian, Boehringer-Ingelheim Animal Health
Booth #894
Developing heifers for lifetime production is essential for reproductive efficiency. Reproductive efficiency is vital for lifetime production. Principles for developing heifers for productivity, longevity and efficiency will be discussed.
Reproduction
4pm
Hoppy Hour Trade Show Reception Event
South Hall A2-B
Raise your glasses for a hoppy good time at the Hoppy Hour Reception in the NCBA Trade Show. This reception offers CattleCon attendees a chance to relax, mingle, and sample a wide array of beers.
Special Event
4:30pm
NCBA Resolutions Committee Meeting Meeting
S210 E
NCBA Resolutions Committee Meeting
5pm
Cattle Feeders Hall of Fame Reception & Dinner Event
Hilton Orlando, Orange Ballroom A-D
The 15th annual Cattle Feeders Hall of Fame banquet will be held in conjunction with CattleCon in Orlando. The event will feature the announcement of the newest inductees of the Hall of Fame.
Special Event Farmer/Feeder Feedlot
6pm
Environmental Stewardship Award Reception Event
Hilton Orlando, Orange Ballroom E-G
Join us at the Environmental Stewardship Award Reception during CattleCon to celebrate this esteemed award program.
Sustainability Special Event
7pm
Palm Tree Pachanga Event Paul Bogart, Music Artist
Mango's Tropical Cafe
Experience the Palm Tree Pachanga, sponsored by Central Life Sciences, at Mango's Tropical Cafe, where unforgettable Latin-inspired performances will transport you to a world of fiery rhythms. Embrace the evening flare by dressing in your best tropical attire. Our fan-favorite headliner, Paul Bogart, is back to take the stage and ensure a night of country music and dancing you won't want to miss.
Special Event
Friday, February 2, 2024

Day 3

8am
General Session III- CattleFax 2024 U.S. & Global Protein & Grain Outlook Session General Session Buzz Brainard, EMCEE, Radio Host, SiriusXM
SA1 Exhibit Hall
CattleFax will once again conduct their Outlook Seminar. Don’t miss out on this session and a chance to hear what 2024 and beyond might look like for the industry.
9am
NCBA Trade Show
South Hall A2-B
Calling all FFA members! Don't miss out on FFA Day at the NCBA Trade Show, a fantastic opportunity for you to be a part of CattleCon. Click on View Full Description for more details.
9:30am
Real-world Benefits ($$) of Managing for Improved Soil Health Cattle Chats Jeff Goodwin, PhD, Director, Center for Grazinglands and Ranch Management
Booth #1194
Come hear Dr. Jeff Goodwin share the real economic outcomes you can realize by managing for better soil health. This is NOT a carbon talk; instead, he will share tangible outcomes he has seen producers realize when they have deployed strategies to enhance soil health for improved grazing outcomes. Go to www.GrazingLands.org for more about NatGLC.
10am
A Systems Approach to Immunology and Vaccine Protocols Cattlemen's College David Rethorst, DVM, Mentor
Booth #1391
We have all dealt with problems in production systems where we struggled to find a solution to a problem, such as respiratory disease in weaned calves. Our fixes either didn’t work at all or did not provide the solution we were looking for. We are looking at a small piece of the pie rather than the entire pie. This session will dive into preventing the problem before it even happens and offer a framework and tools that can be used to develop more effective cattle health strategies.
Health & Management
Better Decisions for Better Outcomes Cattlemen's College Cadra Krueger, PhD, Beef Territory Sales Manager, Alltech, INC. Ross Bronson, Ag Risk Consultant, Redd Summit Advisors
S310 EF
Ranchers are aware of the immediate economic consequences of drought and volatile markets, such as reduced breeding numbers or lighter weaning weights. However, this discussion delves deeper into the less obvious costs associated with risks. By examining decisions that impact body condition scores, the long-term productivity of grasslands, fertility and breeding rates of cows, and insurance strategies you’ll walk away with tools for continuous improvement
Finance Health & Management
Short-term Decisions with Long-term Consequences Cattlemen's College Dusty Abney, PhD, Cow/Calf Nutritionist, Cargill Animal Nutrition
S310 GH
Recently, cattle producers have faced more headwinds than ever before – supply chain shortages, feed and fuel prices, and drought have forced cattlemen to make choices they otherwise would not have. There is a fine line between when to cut your losses and when to write a painful check. This session will discuss which choice to make and how they will have either a positive or negative influence in the coming months, years or decades.
Nutrition Cow/Calf
Is Your Land Ready? Cattlemen's College Jacob Gilley, Senior Technical Livestock and Grazing Specialist, Eastern US, American Farmland Trust Robert Wells, PhD, Executive Director, Integrity Beef Alliance
S310 B-D
This session will feature Robert Wells, PhD, Integrity Beef Alliance and Jacob Gilley, American Farmland Trust. Check back soon for more information about the session.
Health & Management Grazing
Optimizing Cattle Health Through Mineral Nutrition Cattle Chats Chris Ashworth, DVM, Global Research and Development Veterinarian, Zinpro
Booth #1194
Health is a valuable commodity across all segments of the cattle industry. If a herd is experiencing a challenge, profitability and performance are both at risk. An operations nutrition program can be one of its greatest assets in achieving desired health outcomes, especially when it includes proven mineral solutions.
Health & Management Nutrition
Role of Basic Stockmanship in BQA Demo Arena Ron Gill, PhD, Stockmanship Clinician Curt Pate, Stockmanship Clinician
Inside the Demo Arena
Effective cattle handling lays the foundation for a quality BQA program. How we interact with our stock plays a bigger role in beef quality than most realize.
Beef Quality Assurance
10:30am
From Protection to Detection: BVDV’s Impact in a Vaccinated Herd Cattle Chats George Perry, PhD, Professor, Texas A&M University Jim Rhoades, DVM, Senior Professional Services Veterinarian, IDEXX
Booth #1194
Join us for an eye-opening session while we uncover the facts about how BVDV can persist even in well managed herds and its impact on reproduction. Let's explore practical management insights and essential testing together. Don't miss out on understanding this unseen challenge in your herd. Join us and stay informed!
Health & Management
The Latest Range and Pasture Management Innovations to Help Your Bottom Line Learning Lounge Sam Ingram, PhD, Field Scientist, Corteva Agriscience Benny Martinez, Market Development Specialist, Corteva Agriscience
Booth #894
Innovations and solutions help move things forward at your operation in 2024. Grass is your cheapest and best feed source for your cattle. This session will help you get more from the grass on your land. Visit with Corteva Agriscience specialists as they share about Corteva’s current solutions and future innovations related to brush management, and broadleaf weed control to help your return on investment. Benny Martinez, Market Development Specialist will lead a discussion on how LandVisor® Advanced Brush Management assists landowners on site selection and improving application timing with a comparison to standard practices. LandVisor is different than anything on the market today. This will be a cutting-edge demonstration. Dr. Sam Ingram will lead a discussion on the newest member of the Grazon herbicide family, GrazonPD3™ herbicide, a new formulation technology that is built on two trusted active ingredients, 2,4-D and picloram. He will also have an update on ProClova™ herbicide the groundbreaking technology that rids your pastures of weeds but keeps your white clover and annual lespedeza. This and more when you find out about the latest innovations to get more from your land.
11am
Beef Industry Forum - Invitation Only Event New Session Meeting
S230 EF
This is an exclusive meeting for Allied and Product Council members. The meeting will be held on Friday, February 2nd at 11:00 am. Please join us as we gather to discuss business for the next year.
The New Landscape of Profit-Opportunities for Ranchers Created by Corporate Sustainability Cattle Chats Jacob Gilley, Senior Technical Livestock and Grazing Specialist, Eastern US, American Farmland Trust Nicole Buckley Biggs, PhD, Vice President of Sustainability, Agriwebb Belinda Richardson, Sustainable Sourcing Manager, McDonald's
Booth #1194
Fast food, retail, pet food and processor companies have set lofty carbon goals for 2030. But what does it mean for producers? Profit opportunities. In order to hit their lofty carbon emissions goals, corporations like McDonald's are developing projects that engage producers at the ranch level. By participating, producers have a chance to tell the story of good land stewardship, and better yet, get paid for it. In this CattleChat, hear from a McDonald's representative who is developing producer-specific programs, a rancher who is working in this space, and a livestock management software provider who is equipping producers to track their data and participate in these projects.
Emerging Leaders Luncheon Presented By ANCW Meeting
South Hall A2-B
Emerging Leaders Luncheon Presented By ANCW
NCBA Beef Industry Forum (By Invitation Only) Meeting
S230 EF
NCBA Beef Industry Forum (By Invitation Only)
11:30am
EcoBalance Beef: Changing the Story of Sustainability for Ranchers Cattle Chats
Booth #1194
Learn how EcoBalance’s unique program framework coupled with soil-based carbon storage capabilities is revolutionizing the sustainable product space and providing a new revenue stream for the ranching community
Sustainability
Forage quality got you down? Things are looking up. Learning Lounge
Booth #894
Forage quality is defined as the ability of the cow to digest and utilize the nutrient components provided by the forage source. The higher the content and digestibility of the nutrients, the higher the forage quality. As forages mature, their digestibility decline, reducing the nutrients the cow is able to derive from the forage, lowering the quality. Declining forage quality impacts the amount of other feedstuffs that the animal is able to consume, as the slower passage rate of the forage results in a reduction in intake of not only the forage but also other feeds that the animal is consuming. Fortunately, there are options such as BOVACILLUS that improve the digestibility and utilization of the forages that the cows are consuming.
Horsemanship for Stockmanship Demo Arena Curt Pate, Stockmanship Clinician
Inside the Demo Arena
The better you handle your horse, the better you can handle your cattle!
Beef Quality Assurance
12:30pm
Talk Saves Lives Suicide Prevention Training Learning Lounge Elaine Eaton, Family Counselor, NY Farmnet
Booth #894
Suicide can be prevented. This presentation will cover what we know about the leading cause of death, the most up-to-date research on prevention, and what we can do to help people struggling before it’s too late. Participants will learn the common risk factors, how to spot the warning signs in others, and how to keep ourselves, our loved ones, and those in our community safe.
Health & Management
Genomics Testing in Cattle: Keeping it simple Demo Arena
Inside the Demo Arena
Learn the what, why and how behind this progressive technology and the benefits and ease of implementing it in your operation.
Beef Quality Assurance
12:45pm
Competing Chuteside for Healthier Animals Cattlemen's College Jason Duggin, GA BQA State Coordinator, University of Georgia Dylan Davis, Youth Livestock Specialist, University of Georgia
South Hall A2-B Booth #1391
Many high school students would like to gain experience in the cattle industry, but opportunities are limited. A chapter of the Georgia Cattlemen’s Association and UGA Extension teamed up together to solve this problem through the Top Hand Stockmanship and Stewardship Contests series. Three member teams compete while developing hands-on BQA skills in reading pharmaceutical labels, record keeping, tagging, EID technology, TSU sampling, vaccine administration, cattle handling, safety, and more.
Health & Management
Recognizing and Managing Bovine Viral Diarrhea Virus (BVDV) Cattlemen's College George Perry, PhD, Professor, Texas A&M University
S310 EF
Bovine Viral Diarrhea Virus (BVDV) is often thought of as a disease among cattle traders or herds that are not well managed. National surveys indicate that about 2% of calves that are sold in sale barns are positive for BVDV, so it is very prevalent in the beef industry. Recognizing the signs early can have a big impact on getting out of a bad situation. What options are out there to recognize the problem and diagnosis it. How do we make management decisions to minimize risk, and what impact will they have on the future of the herd.
Health & Management
Connecting the Dots with Nutrition and Developing Females Cattlemen's College Justin Rhinehart, Assistant Dean, University of Tennessee Institute of Agriculture Matt Crouse, PhD, Research Physiologist, U.S. Meat Animal Research Center, USDA
S310 GH
Nutritional demands vary during a cow’s life cycle – whether she is pregnant, lactating, or maintaining, it’s important to always be thinking about her nutritional needs. This session will go in-depth about how to consider nutritional needs of your females and the effects on the reproduction potential. Proper heifer development is vital to the longevity of your cow herd. The diversity in heifer development systems allows producers to design a program that meets the needs of their operation without sacrificing reproductive performance.
Nutrition Reproduction
Are Your People Ready? Cattlemen's College Dan Leahy, President, Foundation for Ranch Management Cassidy Johnston, Co-Founder, JRC Ranch Management and Consulting
S310 B-D
The demographics of ranching are changing at an alarming rate. Industry leadership must identify and support those individuals in the next generation who will assume leadership and provide the future management required for America's ranches. Young producers attending this session will learn what it takes to become a professional ranch manager and what to expect when they do. Current leadership will learn just how critical this issue is for the industry and will be given the knowledge and tools to chart the way forward.
1pm
Action with Advocacy Cattle Chats
Booth #1194
Do you feel empowered to share your beef story but often question where to start? Join the Beef Advocacy, Training, and Engagement team to learn how to turn your passion into action. Our team will work alongside you to foster specific action items that you can take home and apply within your communities of influence. From resources to share with key stakeholders in your community, to honing your personal message, we look forward to connecting your story with the action it deserves.
1:15pm
“How’s Your Chute-side Manner?” Demo Arena Ron Gill, PhD, Stockmanship Clinician
Inside the Demo Arena
From efficient loading to proper vaccinating and medicating, learn the latest do’s & don’ts of BQA procedures.
Beef Quality Assurance
1:30pm
Bringing Industry-leading Automation to Baling Cattle Chats Leo Bose, Harvesting Marketing Lead, Case IH
Booth #1194
Harvesting alfalfa, grasses and other forages at peak quality requires growers to overcome many challenges including weather, labor and expenses. Nonetheless, delivering high-quality feed is a top priority for hay producers. Learn how Case IH’s new industry-leading Baler Automation technology delivers seamless, hands-free efficiency and consistent, high-quality bales from the first bale to the last.
Tools & Technology
Careers in Agriculture Learning Lounge Jessica Parrish, Staff Operations Director for Sponsor Relations, Nationwide Kevin Charleston, Owner and Founder, Specialty Risk Insurance Mary-Thomas Hart, Chief Counsel of Government Affairs, National Cattlemen's Beef Association
Booth #894
Calling all youth attendees! Are you interested in learning more about Careers in Agriculture? Our panelists will share their journeys in agriculture, the benefits of working in such an amazing industry, and the diversity of careers in ag. You’ll also have a chance to win some Nationwide gear. We'll see YOU there!
Special Event
2pm
Blue Jacket Social Event
Cow-A-Bunga Café Booth #2193
Indulge in the creamy goodness of Culver's Fresh Frozen Custard at the Blue Jacket Custard Social during FFA Day in the NCBA Trade Show. This delectable treat is the perfect way to recharge and mingle with fellow FFA members and alumni. Plus, thanks to Culver's generous sponsorship, the first 250 FFA members can also enjoy complimentary access to the NCBA Trade Show by using promo code FFACULVERS. Don't miss out on this sweet opportunity.
Special Event
Taking the Crisis Out of Crisis Management Cattlemen's College Brandon Treichler, DVM, Quality Control Veterinarian, Select Milk Producers
South Hall A2-B Booth #1391
This session will feature Brandon Treichier. Check back soon for more information about the session.
Health & Management
Raising the Bar on Breeding Soundness Evaluation Cattlemen's College Chance Armstrong, DVM, Associate Clinical Veterinarian, Auburn University College of Veterinary Medicine
S310 EF
Bull fertility is a key component to success and profitability of both seedstock and commercial operations. The breeding soundness exam has evolved much since the mid-1950s. The advancement of technology and discovery through evidenced based medicine has allowed this exam to progress. Investing in routine breeding soundness examinations is the best way to assess breeding potential in bulls and improve chances for breeding success. Breeding soundness exams are not only important for mature sires but also young bulls to identify issues that could have occurred during development of herd sires which can later deprive producers of profitability.
Breeding & Genetics Finance
Ranch Diagnostic Tools: Where do I Even Start? Cattlemen's College Jeff Heldt, PhD, Beef Technical Services Lead and US Ruminant Innovation Lead, Selko Jacob Gilley, Senior Technical Livestock and Grazing Specialist, Eastern US, American Farmland Trust
S310 GH
We live in a world of evolving technology. Trying to determine which tools to use within your operation for general animal nutrition and grazing management is overwhelming, let alone trying to understand and interpret the results. If you’ve ever tried a new piece of technology and been completely lost, rest assured, you’re not alone. In this session Dr. Jeff Heldt, Selko and Jacob Gilley, American Farmland Trust. will show you what tools are available for assessing feed, animal trace minerals, and grazing tools. We’ll share the basics of reading reports while highlighting some basic do’s and don’ts for complete maximization.
Nutrition Tools & Technology
Is Your Operation Ready? Cattlemen's College Makenzie Billings, Manager, Agricultural & Alternative Investment Products, CME Dave Weaber, Animal Protein Analyst, Terrain
S310 B-D
This session will feature Makenzie Billings, CME and Dave Weaber, Terrain. Check back soon for more information about the session.
Trust In Beef: Educating Consumers and Empowering Producers to Thrive in a More Sustainable Future Cattle Chats
Booth #1194
Beef producers are faced with a host of operational challenges, from labor management and facilities planning to raising livestock that retains its access to markets that are increasingly influenced by food companies and consumers. Ranchers are already doing great work and making incremental improvements to their operations to raise livestock in the most sustainable ways possible. We’re leading the world in sustainable production! Through multiple initiatives, Trust In Food helps amplify these stories for downstream buyers and consumers. Hear from experienced cattlemen Jimmy Emmons, SVP of Trust In Food, and Chad Ellis, Chairman of Trust In Beef™, to learn more on this collaborative value chain programs designed to empower ranchers through their continuous journey to more sustainable production.
Sustainability
2:30pm
Applying ART to Your Herd Cattle Chats Garrett Stanfield, Regional Business Manager, Trans Ova Genetics Dakota Moyers, Regional Business Manager, Trans Ova Genetics
Booth #1194
Advanced reproductive technology (ART) can be applied to any type and size of operation. Through embryo transfer and in vitro fertilization, producers even the playing field when it comes to taking their herds to the next level. Trans Ova will take you through the application of this technology to increase your herd's profitability.
Reproduction
2:45pm
Family Stockmanship Demo Arena Ron Gill, PhD, Stockmanship Clinician Curt Pate, Stockmanship Clinician
Inside the Demo Arena
Working with family members can be one of the most challenging and rewarding aspects of family operations. Ron and Curt discuss and demonstrate ways to successfully include family members in good stockmanship.
Beef Quality Assurance
3pm
Pups & Popsicles Trade Show Reception Event
South Hall A2-B
Get ready for a tail-wagging good time at the Pups & Popsicles Reception in the NCBA Trade Show. This delightful reception brings together the love for furry friends and refreshing treats, featuring adorable, adoptable dogs alongside a variety of boozy and non-alcoholic popsicles.
Special Event
Board of Directors Meeting
S320
Be part of the action at the National Cattlemen's Beef Association (NCBA) Board of Directors Meeting during CattleCon! Led by NCBA President Todd Wilkinson, this meeting will serve as a platform for conducting important association business.
Beef Up Your Skills When Processing Cattle Cattle Chats Julia Herman, DVM, Beef Cattle Specialist Veterinarian, Beef Quality Assurance
Booth #1194
Stop by for hands-on tips and tricks from the National BQA team on proper methods and practices for processing cattle. Protecting animal health products from weather and ensuring cleanliness while working is important to product quality and efficacy. Learn best practices for giving injections, applying ear tags, and administering implants.
Beef Quality Assurance
5pm
Roto Mixer Pre-Party Event
South Concourse
Kick off Cowboys & Coasters with a bang at the Friday Night Pre-Party!
Special Event
Master's of Beef Advocacy Reception Event
Destination Lounge S222
Join your fellow Masters of Beef Advocacy Alumni for a special reception! The evening will kick off with entertainment and recognition of our 2023 Advocate of the Year! (Must be MBA Graduate to attend)
8pm
Cowboys & Coasters Event The Bellamy Brothers, Music Artists
Universal Studios
Join us for the ultimate closing celebration of CattleCon24 - Cowboys & Coasters at Universal Studios Florida sponsored by Caterpillar!
Special Event
Saturday, February 3, 2024

Day 4