Tuesday, August 10th
Opening General Session
3:00 - 4:30 pm
Kickin' it with Kix Brooks!
Sponsored by: Boehringer Ingelheim
Help us officially kick off the 2021 Cattle Industry Convention and NCBA Trade Show in-person in Music City!
Kix Brooks is one-half of country music’s most successful duo of all time, Brooks & Dunn. Along with his partner Ronnie Dunn, the duo amassed 20 chart-topping hits, 40 Top Ten songs, and over 80 industry awards.
Tune in to the Opening General Session for a high energy, entertaining and music inspired event to kick start CattleCon21.
Wednesday, August 11th
General Session ii
7:30 - 9:30 am
CattleFax 2021 U.S. & Global Protein & Grain Outlook Seminar
During this session, CattleFax CEO Randy Blanch will present the supply, demand, and price outlook for cattle, beef, and competing proteins for the balance of 2021 as well as a peak into what 2022 may hold.
Dr. Art Douglas will be discussing the evolving weather patterns that will be effecting Cattlemen everywhere. This session will have an emphasis on grain and energy markets, International trade and how a changing economy could affect cattle and beef markets in the year ahead.
Thursday, August 12th
General session III
7:30 - 9:30 am
Sustainability - Opportunity, or a Bunch of Bull?
Sponsored by: Roto-Mix, LLC
Sustainability is all everyone is talking about across beef and all of agriculture. NCBA has been working to protect cattle producers in the sustainability conversations for more than ten years. At General Session III you will hear from all angles: what consumers think, what the science says, the pressures our customers are feeling, and whether sustainability could be the cattle industry’s greatest opportunity.
Presenters: Shawn Darcy, Dr. Jason Sawyer
Panelists: Kristine Young (Darden); Kyle Kinnard (Sam’s Club); David Norton (Sysco)