Director of Market Research
Shawn Darcy is the Director of Market Research at the National Cattlemen’s Beef Association. The market research team helps enhance a range of Beef Checkoff funded work, by bringing consumer insights into the equation when issues management, production, nutrition, quality and communications work is being designed and implemented.
Shawn has over 10 years of Market
Research experience, having conducted hundreds of consumer studies. Topics
have ranged from consumer perceptions regarding how food is raised,
consumer segmentation, food preferences, foodservice and retail trends,
new product opportunities, advertising evaluation, and messaging and brand
insights. Previous to NCBA, Shawn worked for comScore ARS, where he was an
Account Manager of Market Research on the company’s top Pharmaceutical and
Consumer Package Goods accounts. Prior to market research, he also spent
time as an Assistant Store Manager at Kroger in the Cincinnati division.
Preceding his career at Kroger, he received his B.A. at the University of
Northern Colorado, Greeley. Shawn loves living in Colorado where he looks
forward to sharing the next adventure with his wife and two kids.