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30th Annual Cattlemen's College Tentative Schedule At A Glance

You must be registered for Cattlemen’s College to attend. Prices include Tuesday afternoon sessions and reception, Wednesday sessions, breakfast and lunch. To attend Cattlemen’s College, you must purchase a Education Package Registration or a One-Day Tuesday registration. All Cattlemen’s College sessions are recorded and available for viewing by attendees. 

Click here to view past Cattlemen's College sessions!

Cattlemen's College Schedule

Tuesday, January 31, 2023

3:00 PM

Recorded Welcome

CC Moderators

Jesse Fulton, BQA Coordinator Rick Machen, PhD, KRIRM John Paterson, PhD

Room #

244-245 243 252-254 Demo Arena

Class Type

Hot Topics Trending Now Latest in Grazing Live Cattle Session

3:00 PM - 4:00 PM

Are You Brave Enough to Attend this Session?
Jeff Winton, Rural Minds
CattleFax Cow/Calf Update
Patrick Linnell, CattleFax
Terrel Platt, CattleFax
Economic Benefits of Grazing
Myriah Johnson, PhD,
Farm Credit Services of America
Rob Cook, National Grazing Lands Coalition
Cattle Behavior in the Real World
Dean Fish, PhD, Santa Fe Ranch Foundation
Lily Edwards-Callaway, PhD, Colorado State University

4:30 PM - 5:30 PM

Changing of the [Cattle] Guard
Chandler Mulvaney, NCBA,
Brandi Buzzard Frobose, Red Angus Association of America,
Debbie Lyons - Blythe, USRSB
Blyth Angus, and Carrie Mess, Dairy Carrie
Tools to Keep You in the Know
Brittany Koop, USDA Agricultural Marketing Service
Using Technology to Improve Your Bottom Line

John Fargher, AgriWebb,
Patrick Linnell, CattleFax,
James Maiocco, Barn2Door, and
Justin Sexten, PhD, Performance Livestock Analytics

Cattle Behavior in the Real World
Dean Fish, PhD, Santa Fe Ranch Foundation
Lily Edwards-Callaway, PhD, Colorado State University

5:30 PM - 7:00 PM

Reception

Wednesday, February 1, 2023

7:30 AM

Grab N' Go Breakfast

Zoetis Moderators

CC Moderators

Jesse Fulton, BQA Coordinator Mark Alley, DVM, Zoetis John Paterson, PhD Dr. Dave DeLaney, KRIRM Samantha Werth, PhD Bob Weaber, PhD, K-State

Room #

244-245 243 343-345 252-254 255-257 346-347

Class Type

The Repro Toolbox Maintaining a Healthy Herd Practical Nutrition Management Better Beef Business Sustainable Grazing Latest in Genetics

8:00 AM - 9:00 AM

Reproductive Technologies – Opportunities for Growth
Vitor Mercadante, PhD, DVM, Virginia Tech University
Parasite Resistence: Solutions for Your Herd
Ashley Steuer, PhD, Zoetis
Make Minerals Work For You
Laurentia Van Rensburg, Alltech
Chance Farmer, PhD,
Selko
Protecting Your Heritage for the Future
Jordan Gottlieb,
New York Life
Leveraging Data to Improve Your Grazing Management
Billy Cook , PhD, BrdgAI
Lora Wright, Where Food Comes From
Developing New Traits Using Precision Breeding Tools
Tad Sonstegard, PhD,
Acceligen-Recombinetics

9:15 AM - 10:15 AM

Profitability isn't Random: Improving Heifer Management
Harold Bertz, Red Angus Association of America
Jordan Thomas, PhD, University of Missiouri
Everything You Need to Know About the Asian Longhorned Tick
Sierra Guynn, DVM, PhD, Virginia Tech University
Michael Yabsley, PhD, University of Georgia
The Hundred Dollar Difference
Dusty Abney, PhD, Cargill Animal Nutrition
Attracting the Best Talent for Your Workforce
Russell Plaschka, PhD, Kansas Department of Agriculture
Allison Rivera, NCBA
Stockmanship in Pasture Management
Mike Williams, Diamond W Cattle Company
Matthew Shapero, UCANR
Factors Impacting Commercial Bull Selection Decisions
Troy Rowan, PhD, University of Tennessee
Charles Martinez, PhD, University of Tennessee

10:30 AM - 11:30 AM

New Technologies for Pregnancy Checking
George Perry, PhD,
Texas A&M University
Hot Topics in Cattle Health
Brad Johnson, PhD,
Texas Tech University
Strategies to Optimize Feedyard Management
Zachary Smith, PhD, South Dakota State University and John Schroeder, Darr Feedlot
Keeping Beef at the Center of the Plate
Danette Amstein,
Midan Marketing
Made in the Shade: Explaining Silvopasture
Rocky Lemus, PhD,
Mississippi State University
George Owens,
George C. Owens Farm
An Animal Breeding Project That Began With The End
David Lust, PhD, West Texas A&M University

11:30AM- 12:30PM

Cattlemen’s College General Session Luncheon (Beef Provided by CAB)
La Nouvelle Ballroom B-C
 

Cattlemen's College Session Descriptions


Tuesday, January 31


3:00 PM - 4:00 PM

Hot Topics

Are You Brave Enough to Attend this Session

Jeff Winton, Rural Minds

Compared with their urban counterparts, rural Americans have a higher rate of depression; and suicide rates among people living in rural counties are 25 percent higher than those in major metropolitan areas. Jeff Winton is the founder and chairman of Rural Minds, a nonprofit that aims to end the suffering, silence and stigma around mental health in rural America. During this session, Jeff, a dairy farmer in Upstate New York and communications executive, will discuss his own family story, the importance of sharing lived experience with mental illness and suicide and the mental health resources available to help ranchers and their families.


3:00 PM - 4:00 PM

TRENDING NOW

CattleFax Cow-Calf Update

Patrick Linnell, CattleFax

Terrel Platt, Cattlefax

What does the future look like for cow inventory and markets? Join this insightful session to understand market outlooks and trends and how this benchmarking information can help you evaluate your own operation. Learn about cow-calf profitability, tendencies of high and low return producers, regional data, and other valuable industry standards and changes.


3:00 PM - 4:00 PM

LATEST IN GRAZING

Economic Benefits of Grazing

Myriah Johnson, PhD, Farm Credit Services of America and Rob Cook, National Grazing Lands Coalition and Bamert Seed Co.

What is the one thing you can do for your operation that will have the most significant impact? What is the one decision you make that will either positively or negatively impact all your other management decisions?  Written grazing management plans impact not only forage productivity and optimize pounds of beef produced, but also profitability, succession planning, ecosystem services providing societal benefits, and industry sustainability efforts. Hear insights on this lynchpin and about available resources to benchmark and further strengthen your own written grazing management plan.


3:00 PM - 4:00 PM

LIVE CATTLE SESSION

Cattle Behavior in the Real World

Lily Edwards-Callaway, PhD, Colorado State University and Dean Fish, PhD, Santa Fe Ranch

Proper grazing management can improve profitability and strengthen economic viability, one of the three pillars of sustainability. Grazing lands and ranches also provide a range of ecosystem services that benefit society such as water purification, carbon sequestration, wildfire control and wildlife habitat. Hear insights on various environmental and value-added programs that ranchers can utilize and learn about the importance of implementing a grazing management plan.


4:30 pm - 5:30 pm

HOT TOPICS

Changing of the [Cattle] Guard

Chandler Mulvaney, NCBA, Brandi Buzzard Frobose, Red Angus Association of America, Debbie Lyons-Blythe, Chair of USRSB and Blythe Angus, and Carrie Mess, Dairy Carrie Advocate

The beef industry has gone through the ringer when it comes to activist actions and misinformed marketing schemes. Advocacy has become an added role for many farmers and ranchers who feel compelled to passionately speak up for the industry they love. Our reactions, and tactics for responding to negative criticism have adapted as we’ve learned what garners attention, resonates with grocery shoppers and moves the needle. In this session, three advocates break down how advocacy has evolved, share their success stories, and discuss what response methods and tactics we should leave behind as we continue to stand up for our livelihood and farming/ranching lifestyles.


4:30 pm - 5:30 pm

TRENDING NOW

Tools to Keep You in the Know

Brittany Koop, USDA Agricultural Marketing Service

For 100 years, AMS has provided free, unbiased price and sales information to assist in the marketing and distribution of farm commodities. Each year, Market News issues thousands of reports, providing the industry with key wholesale, retail and shipping data. The reports give farmers, producers and other agricultural businesses the information they need to evaluate market conditions, identify trends, make purchasing decisions, monitor price patterns, evaluate transportation equipment needs and accurately assess movement. Livestock Mandatory Reporting was developed to facilitate open, transparent price discovery and provide all market participants, both large and small, with comparable levels of market information for slaughter cattle, swine, sheep, boxed beef, lamb meat, and wholesale pork.


4:30 pm - 5:30 pm

LATEST IN GRAZING

Using Technology to Improve Your Bottom Line

John Fargher, AgriWebb, Patrick linnell, CattleFax, James Maiocco, Barn2Door and Justin Sexten, PhD, Performance Livestock Analytics

As technology continues to advance it provides business solutions for every sector of the cattle industry. Whatever sector you represent, there are tools that can power the longevity and efficiency of your operation. In the last decade, software-as-a-service (SaaS) business solutions have proliferated across virtually every business sector – and the ag industry is finally getting its due. In 2020, $6B was invested into nearly 600 registered AgTech startups, and these numbers are only growing as we hurtle into the livestock industry’s next evolution. In this panel discussion, leading experts from AgriWebb, CattleFax, Barn2Door and Performance Livestock Analytics will discuss what ranchers need to know about the world of SaaS – the good, the bad, and the ugly – and the power data can play in moving our industry forward.


4:30 PM - 5:30 PM

LIVE CATTLE SESSION

Cattle Behavior in the Real World

Lily Edwards-Callaway, PhD, Colorado State University and Dean Fish, PhD, Santa Fe Ranch

Proper grazing management can improve profitability and strengthen economic viability, one of the three pillars of sustainability. Grazing lands and ranches also provide a range of ecosystem services that benefit society such as water purification, carbon sequestration, wildfire control and wildlife habitat. Hear insights on various environmental and value-added programs that ranchers can utilize and learn about the importance of implementing a grazing management plan.


Wednesday, February 1


8:00 Am - 9:00 Am

THE REPRO TOOLBOX

Reproductive Technologies – Opportunities for Growth

Vitor Mercadante, DVM, PhD, Virginia Tech University

Reproduction sets the stage for seedstock and cow-calf businesses. This session lays the groundwork for improving your herd’s reproductive efficiency by optimizing pregnancy rates and developing or selecting replacement heifers at the lowest cost possible. Learn about the latest reproductive technologies, research, tools and management practices and how to implement them into your own operation.


8:00 Am - 9:00 Am

MAINTAINING A HEALTHY HERD

Parasite Resistance: Solutions for Your Herd

Ashley Steuer, DVM, PhD, Zoetis

Parasites are developing resistance and decreasing their effectiveness in some herds. This resistance is a naturally occurring process that will only get worse over time with continued use. With careful planning and smart decision-making, we can slow this process down. This presentation will discuss how ranchers can use collected information to plan for sustainable parasite control.


8:00 Am - 9:00 Am

PRACITCAL NUTRITION MANAGEMENT

Make Mineral Work For You

Laurentia Van Rensburg, Alltech and Chance Farmer, PhD, Selko

Mineral management goes beyond what’s in the bag; learn about best practices to manage mineral consumption. When thinking about trace minerals, we know you likely have questions and maybe even some confusion. Questions such as; Which mineral to feed and how much? How do I know if my cattle are consuming the mineral? Hear from our Alltech and Selko experts as they share a step-by-step breakdown on how to read mineral tags, how to utilize trace mineral information in your herd, and practical steps on improving your trace mineral program.


8:00 Am - 9:00 Am

BETTER BEEF BUSINESS

Protecting Your Heritage for the Future

Jordan Gottlieb, New York Life

Some folks clock in to work in the morning and clock out at 5 p.m. Farmers and ranchers may clock in every morning, but they rarely clock out. There are some things worth clocking out for and I would like to invite you to just such a thing. I am Jordan Gottlieb and I’m an agent for New York Life Insurance. Don’t stop reading! You have your house insured, right? You have your vehicles insured? But do you have any insurance that your farm or ranch will be around for the next generation? What will happen to all of it when you are gone? I don’t want to sell you more insurance, but I want to find a way to protect your operation from taxes and existing debt. In just an hour of your time, you can learn about defining your goals for your family and helping them avoid heartbreaking decisions once you are gone.


8:00 Am - 9:00 Am

SUSTAINABLE GRAZING

Leveraging Data to Impower Your Grazing Management

Lora Wright, Where Food Comes From and Billy Cook, PhD, BrdgAI

Learn how technology enables ranch data reporting for goals and provides access to new marketing channels by delivering information on their sustainability practices. By looking at examples focused on grazing management technologies, see first-hand efficiency improvements and how you can share your sustainability story.


8:00 Am - 9:00 Am

LATEST IN GENETICS

Developing New Traits Using Precision Breeding Tools

Tad Sonstegard, PhD, Acceligen-Recombinetics

Gene-editing has been used to produce registered purebred animals for commercial production of semen and embryos and promote genetic improvement. This session investigates new traits that can help build healthier cattle and how precision bred animals can change global market dynamics. In addition, hear an update on how regulatory processes for breeding and labeling of gene-edited food products are evolving for FDA and USDA.


9:15 Am - 10:15 Am

THE REPRO TOOLBOX

Profitability Isn't Random: Improve Heifer Management

Jordan Thomas, PhD, University of Missouri and Harold Bertz, Red Angus Association of America

Profitability isn’t just something that randomly happens. We have to plan to be profitable. What are the building blocks of a profitable commercial cow, and how can commercial operations select and develop heifers in a profit-driven way? Dr. Jordan Thomas of the University of Missouri will present a systems-based approach to heifer development, leaning on quality-based management concepts that have revolutionized other industries and led to the success of programs like the Show-Me-Select Replacement Heifer Program.


9:15 Am - 10:15 Am

MAINTAINING A HEALTHY HERD

Everything You Need to Know About the Asian Longhorned Tick

Sierra Guynn, DVM, PhD, Virginia Tech University and Michael Yabsley, PhD, University of Georgia

The Asian Longhorned Tick is an invasive tick that is the size of the tip of your pen, however it has proven to be a big problem for cattle producers. This session discusses tick identification and the emerging diseases carried by ticks and their treatment options. Learn about mitigation measures and what you can do if your herd has been affected.


9:15 Am - 10:15 Am

PRACTICAL NUTRITION MANAGEMENT

The Hundred Dollar Difference

Dusty Abney, PhD, Cargill Animal Nutrition

Have you ever wondered why another producer profits more? What key behaviors do they possess that drives their profitability and economic sustainability? This session discusses the management decisions associated with nutrition that result in animals who are more valuable, heavier and sometimes both. Learn what the return on investment looks like for cow-calf, stocker and feedlot operators.


9:15 Am - 10:15 Am

BETTER BEEF BUSINESS

Addressing the Labor Issues: How to Attract the Best Talent for Your Workforce

Allison Rivera, NCBA Russell Plaschka, PhD, Kansas Department of Agriculture

Most beef producers understand pre-conditioning of their cattle but how often do we think to pre-condition our future employees? This session will take a brief look at current conditions around workforce with a policy update surrounding this issue, take a dive into some of the programs developed to help attract young people to the agriculture industry, and finally, take a look at what you can do in your area to engage with young people that may not even know what your operation has to offer as a career.


9:15 Am - 10:15 Am

SUSTAINABLE GRAZING

Stockmanship in Pasture Management

Matthew Shapero, University of California Agriculture and Natural Resources and Mike Williams, Diamond W Cattle Co.

Can stockmanship be a practical and effective tool for managing timing, intensity, and distribution of cattle grazing? This session reviews experiences and findings from a recent research project: Examining the practical on-ranch application and benefits of low-stress herding and stockmanship techniques. Learn about the observations, experiences, and the data collected, as well as some of the benefits realized and the challenges encountered. In addition, learn about recommendations and considerations to incorporate these techniques in your operation.


9:15 Am - 10:15 Am

LATEST IN GENETICS

Behavioral Economics of Commercial Bull Selection Decisions

Troy Rowan, PhD, University of Tennessee and Charles Martinez, PhD, University of Tennessee

Bull selection is one of the most consequential decisions that a commercial producer makes. Commercial bull buyers have access to an unprecedented amount of information to use when selecting their next herd sire. In this session we will discuss the real-world impacts of good and bad decisions, and how selection tools like EPDs and selection indexes help mitigate risk in the bull selection process. We will also present results from behavioral experiments that demonstrate how real-world producers utilize information in their decision-making process. We’ll discuss the knowledge gaps that these experiments have uncovered and provide recommendations for seedstock producers and breed associations to facilitate better information utilization for customers.


10:30 Am - 11:30 Am

THE REPRO TOOLBOX

New Technologies for Pregnancy Checking

George Perry, PhD, Texas A&M University

Only 30% of small beef operation indicate that they do any form of pregnancy determination, advancing technologies in pregnancy determination can now allow them to determine the pregnancy status of their animals without costly equipment or the technical skills needed. Recent research has demonstrated that implementing early pregnancy determination in cattle can also improve the efficiency of production. These technologies have been validated on over 2700 animals to be greater than 92% accurate when compared to transrectal ultrasonography (without the cost of equipment or technical skills). When this technology is combined with reproductive technologies an additional 15% of the herd conceived to AI in the first 31 days of the breeding season without estrus detection. Thus, this technology can improve production efficiencies and the quality of the product produced.


10:30 Am - 11:30 Am

MAINTAINING A HEALTHY HERD

TOPICS IN CATTLE HEALTH

BRAD JOHNSON, PHD, TEXAS TECH UNIVERSITY 

Brad Johnson

The animal health world is constantly changing as we receive new guidance for our herds. Producers continue to want the latest information on topics that affect their cattle and business. Join us to hear updates on label changes for over-the-counter antibiotics and regulation changes for implants. This session will talk about how to continue to utilize these technologies as we navigate new guidance.


10:30 Am - 11:30 Am

PRACITCAL NUTRITION MANAGEMENT

Strategies to Optimize Feedyard Management

Zachary Smith, PhD, South Dakota State University and John Schroeder, Darr Feedlot

Proactive feedyard nutrition promotes healthy and profitable cattle. This session will address consumer trends and provide updates on feeding for the consumer. Maximize feed efficiency for your business to ensure its viability into the future. Hear the most current information on how to maximize profitability and sustainability at the feed bunk.


10:30 Am - 11:30 Am

BETTER BEEF BUSINESS

Keeping Beef at the Center of the Plate

Danette Amstein, Midan Marketing

There’s always talk about how to increase beef demand and encourage consumers to buy and consume more of our product. What is the meat industry doing to help this and how are they doing it? How can producers lend a hand in achieving this goal? Hear about recent consumer research on topics such as animal welfare and sustainability, how inflation is impacting beef purchases and why quality is key to keeping consumers engaged with the product.


10:30 Am - 11:30 Am

SUSTAINABLE GRAZING

Made in the Shade: Explaining Silvopasture

Rocky Lemus, PhD, Mississippi State University and George Owens, George C. Owens Farm

Silvopasture is the sustainable integration of livestock, forages, and trees…oh my! The purpose is to maximize the utilization of shaded areas for shelter, at the same time improve the tree system. Learn key principles for a successful silvopasture program and the sustainability of this practice.


10:30 Am - 11:30 Am

LATEST IN GENETICS

An Animal Breeding Project That Began with The End

David Lust, PhD, West Texas A&M University

Throughout history, animal breeding choices have predominantly utilized phenotypic selection. We have undertaken a unique crossbreeding project beginning with rare carcasses that exhibit highly desirable yet antagonistic traits – USDA Prime and yield grade 1. This project has allowed us to highlight the role of technology in animal production, develop genetics to simultaneously improve quality and yield.


11:30 Am - 12:30 Pm

LUNCH

Cattlemen’s College General Session Luncheon (Beef Provided by CAB)

Ray Starling, Executive Advisor for Aimpoint Research

The 2023 Cattlemen's College General Session keynote presentation will feature Ray Starling, Executive Advisor for Aimpoint Research. Starling is author of the 2022 book, “Farmers Versus Foodies: A Look at the Outside Forces Forging the Future of Farming and Food”. Prior to joining the NC Chamber team, Ray served as the Chief of Staff to U.S. Secretary of Agriculture Sonny Perdue where he coordinated execution of the Secretary's policy agenda for the U.S. Department of Agriculture. Ray focused on regulatory and deregulatory initiatives and acted as a point of contact for stakeholders throughout agriculture and rural communities. He has also served as a principal agriculture advisor to the President of the United States at the White House, chief of staff, lead agriculture advisor, and chief counsel for U.S. Senator Thom Tillis, and general counsel when Tillis was Speaker of the House in the North Carolina legislature.

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