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28th Annual Cattlemen's College Tentative Schedule At A Glance

You must be registered for Cattlemen’s College to attend. Prices include Monday afternoon sessions and reception, Tuesday sessions, breakfast and lunch. To attend Cattlemen’s College, you must purchase a Full registration or a One-Day Tuesday registration. All Cattlemen’s College sessions are recorded and available for viewing by attendees. 

Click here to view past Cattlemen's College sessions!

Cattlemen's College Schedule

Monday, August 9

Tuesday, August 10

12:30 PM - 2:00 PM

Session Review & Recap Luncheon

Cattlemen's College Session Descriptions

Monday, August 9

2:30 PM - 2:45 pM

Cattlemen's College Kickoff & Welcome

Make the most of your Cattlemen’s College experience – connect with fellow attendees and get an overview of what you can expect to see at this year’s event!


3:00 PM - 4:15 pM

Live Cattle Session   
USING GENOMIC TOOLS FOR HEIFER SELECTION, BREEDING AND MARKETING DECISIONS 

 Presented by Tom Short and Kent Andersen  Traditionally for commercial cow-calf producers, visual appraisal has been the primary driver of replacement heifer selection decisions. But now, thanks to genomic technology, cow-calf operators with or without crossbreeding programs can have access to genetic information like what has historically only been available to seedstock breeders. Plan to be with us for this thought-provoking live animal genomics demonstration – where tradition may collide with innovation – and where genetic insights are envisioned to help better inform decisions to enhance production efficiency throughout beef supply-chains.


3:15 pm - 4:15 pm

Better Decisions for Better Outcomes 
 THE WHAT AND WHY OF HARD DECISIONS
Producer's Choice!

 Presented by Rick Machen, Ph.D., King Ranch Institute for Ranch Management

Effective communication is always among the top three challenges identified by ranch ownership/management. The vision, mission and goals of a ranch are developed through effective communication among everyone involved. Goals produce clarity of direction and effort for management and pave the way for effective decision making. Yet in many ranch businesses, the data and information needed for making effective decisions is not readily available.



Maintaining a Healthy Herd
 PARASITE AND DEWORMER RESISTANCE: FINDING PRACTICAL SOLUTIONS
Producer's Choice!

 Presented by Christine Navarre, Louisiana State University 

Parasites are developing resistance to dewormers, decreasing their effectiveness in some herds. This resistance is a naturally occurring process that will only get worse over time with continued use. With careful planning and smart decision-making, we can slow this process down. This presentation will discuss how ranchers can use collected information to plan for sustainable parasite control.




Risk Management Session

RISK MANAGEMENT: ARE YOU PREPARED?

Presented by Derrell Peel Ph.D., Oklahoma State, Stephen Koontz, Ph.D. Colorado State, Josh Maples, Ph.D., Mississippi State

In today’s challenging climate you need to be as prepared as possible to manage risk. Our speakers will demonstrate how producers can capitalize on opportunity, manage marketing decisions, and start the discussion on Livestock Risk Protection. This session will provide real-world applications to help manage business risk and give you a tool box to address risk. 



4:30 PM - 5:30 pM

Cattle Breeding & Selection 

 FACTORS AFFECTING BREEDING SUCCESS IN HEIFERS 
Producer's Choice!

 Presented by Vitor Mercadante, Ph.D., Virginia Tech University. 

 Increased adoption of technologies designed specifically to enhance reproductive efficiency of replacement beef heifers will be required to address the growing demand for animal protein. Over the last decades several advances in animal reproductive biotechnologies have been achieved and together allow cattlemen to improve the genetic traits of their cattle and achieve greater fertility rates. The goal of this presentation is to discuss and dissect current reproductive management strategies and biotechnologies available for replacement beef heifers.


Maintaining a Healthy Herd 

 VACCINATION STRATEGIES IN BEEF COWS: BALANCING IMMUNITY AND FERTILITY 
Producer's Choice!

 Presented by Lee Jones, DVM., University of Georgia.  

The use of modified live vaccines (MLV) pre-breeding in our beef cow herds has become controversial. Some studies have raised concerns regarding the potential impacts on fertility of giving a MLV pre-breeding according to label. This program is a review of the research and suggests possible ways to realize both the value of protection afforded by MLV while at the same time avoiding some of the potential negative impacts of MLV on the fertility of our cow herds.


Risk Management Sessions

Risk Management: Tools and Resources

Derrell Peel Ph.D., Oklahoma State, Stephen Koontz, Ph.D. Colorado State, Josh Maples, Ph.D., Mississippi State

Risk management tools, including Livestock Risk Protection (LRP) and Pasture Range and Forage (PRF) can be tailored to fit your operation and risk management needs. With volatile prices, LRP insurance can be used to provide protection against price declines. PRF can be used to protect against times of low precipitation. Narrowing profit margins are at the forefront of each producer’s mind, no matter the size of your operation these tools can work with your management strategy. This session will break down what LRP and PRF are and how they fit into your cattle operation.


Live cattle Session

Using Genomic Tools for Heifer Selection, Breeding and Marketing Decisions

Presented by Tom Short and Kent Andersen

Traditionally for commercial cow-calf producers, visual appraisal has been the primary driver of replacement heifer selection decisions. But now, thanks to genomic technology, cow-calf operators with or without crossbreeding programs can have access to genetic information similar to what has historically only been available to seedstock breeders. Plan to be with us for this thought-provoking live animal genomics demonstration – where tradition may collide with innovation – and where genetic insights are envisioned to help better inform decisions to enhance production efficiency throughout beef supply-chains.



6:30 PM - 7:30 pM

Cattlemen's College Welcome Reception

Gather with fellow Cattlemen’s College attendees at the Taste of Tennessee Welcome Reception. Enjoy some classic Tennessee themed food and drink in our outdoor space with Music City entertainment.

BEEF PROVIDED BY CERTIFIED ANGUS BEEF


Tuesday, August 10

7:30 AM - 8:30 AM

Cattlemen's College Opening Session

Keeping Beef at the Center of the Plate presented by Jayson Lusk, Ph.D.

Consumer demands are constantly changing and buying behaviors continue to influence the industry. Learn how to respond in a proactive way and optimize consumer trends for industry success. This discussion will take a deeper dive into challenges such as meat alternatives and the overarching effects of COVID-19, as well as identify new opportunities. 

Grab n’ Go Breakfast sponsored by Certified Angus Beef



8:45 AM - 9:45 AM

Better Decisions for Better Outcomes

The What and Why of Hard Decisions

Presented by Rick Machen, Ph.D., King Ranch Institute for Ranch Management

Effective communication is always among the top three challenges identified by ranch ownership/management. The vision, mission and goals of a ranch are developed through effective communication among everyone involved. Goals produce clarity of direction and effort for management and pave the way for effective decision making. Yet in many ranch businesses, the data and information needed for making effective decisions is not readily available.


Cattle Breeding & Selection

Using Data and Genomic Tools for Heifer Selection

Presented by Jared Decker, Ph.D., University of Missouri

New genomic technologies have revolutionized the process of selecting replacement females, especially for commercial herds. This session will dive into genetic and genomic tools that are available, field demonstrations of these tools, data that should still be collected for replacement heifers, and new research to improve genetic prediction of beef heifer puberty and fertility.


Maintaining a Healthy Herd

Parasite and Dewormer Resistance: Finding Practical Solutions

Presented by Christine Navarre, Louisiana State University

Parasites are developing resistance to dewormers, decreasing their effectiveness in some herds. This resistance is a naturally occurring process that will only get worse over time with continued use. With careful planning and smart decision-making, we can slow this process down. This presentation will discuss how ranchers can use collected information to plan for sustainable parasite control.


Practical Nutrition

Nutritional Strategies for Heifer Development

Presented by Adam Summer, Ph.D., New Mexico State University

Beef cattle longevity and producer profitability can be directly tied to reproductive performance. Developing heifers that will thrive in their environment is crucial for today’s producers. Management factors, including nutrition, have long-term effects on production efficiency and heifer reproductive success. In this session you will understand the influence of nutrition on beef heifer fertility and identify potential mechanisms which may improve heifer fertility and beef producer profitability.


Hot Topics

Preparing for Activist Threats

Presented by Kay Johnson Smith, Animal Agriculture Alliance and Emily Solis, Animal Agriculture Alliance

Animal rights activists are working to remove meat, milk and eggs from consumers’ plates. This session will show producers and industry professionals the latest activist tactics and how to protect your business including hiring practices and handling protests. In addition to farm and plant security recommendations, you will hear actionable ideas for engaging your community and beyond to help others understand and appreciate modern food production.


The Latest on Beef Sustainability

Filling the Gaps in Beef Sustainability Research

Presented by Jessica Soule, NCBA and Jessica Gilreath, Ph.D., Texas A&M University

Join this session to learn about the key takeaways from the latest beef industry sustainability reports. Contrary to some opinion, sustainability encompasses more than just the environment. In this session, we will dive into the environmental as well as the economic and social aspects of beef sustainability. Producers will also learn about potential scenarios & strategies to improve beef’s sustainability and how improvements on their own operation influence sustainability.



10:00 AM - 11:00 AM

Better Decisions for Better Outcomes

Identifying Essential Decision-making Data and Information

Presented by Stan Bevers, King Ranch Institute for Ranch Management

Sound decision-making begins with accurate inventories, which are harder to come by than some would imagine. Combine an accurate inventory with detailed expense and revenue accounting, and powerful tools like a balance sheet and profit/loss statement can be developed. Armed with solid production and financial information, management can address the three P’s of the operation (position, performance, and projections) as well as generate analytical responses to issues as they arise.


Cattle Breeding & Selection

iGenDec: Enabeling Selection

Presented by Matt Spangler, Ph.D., University of Nebraska – Lincoln

iGenDec is a web-based decision support software that can help bull buyers and sellers construct customizable economic selection indexes based on their unique situation. This session will include background on selection indexes, breeding objectives, and economically relevant traits. After discussing selection basics, participants will focus on the use of iGenDec including demonstrations highlighting the sensitivity of selection decisions based on unique features of your farm or ranch goals.


Maintaining a Healthy Herd

Vaccination Strategies in Beef Cows: Balancing Immunity and Fertility

Presented by Lee Jones, DVM., University of Georgia

The use of modified live vaccines (MLV) pre-breeding in our beef cow herds has become controversial. Some studies have raised concerns regarding the potential impacts on fertility of giving a MLV pre-breeding according to label. This program is a review of the research and suggests possible ways to realize both the value of protection afforded by MLV while at the same time avoiding some of the potential negative impacts of MLV on the fertility of our cow herds.


Practical Nutrition

Feeding Amylase-Enhanced Corn Hybrids - Reviewing Effects on Efficiency

Presented by Dale Blasi, Ph.D., Kansas State University and John Goeser, Ph.D., Rock River Laboratory Inc.

Efficiency in beef production is one of the keys to continued success in our dynamic industry. This session will review results of several trials investigating the potential feed efficiency effect of incorporating amylase-enhanced corn hybrids in beef rations as grain or silage, and producers will learn about incorporating this technology into operations.


Hot Topics

Prioritizing Tax and Financial Planning

Danielle Beck, NCBA and Tina Barrett, Nebraska Farm Business Inc.

Tax rules and regulations are changing at an alarming pace. Make tax and financial planning a priority for the benefit of your operation. With a new administration, evolving legislation and COVID-19 relief measures thrown in the mix, it has never been a better time for a session that can help you ask the right questions of your tax and financial advisors.


The Latest on Beef Sustainability

The Sustainable Cow: Keeping the 5th Quarter Green

Presented by Kent Swisher, North American Renders Association and Daniel Schafer, Cargill

From powering passenger vehicles, trucks, trains, planes, and ocean-going water vessels to feeding livestock, poultry, pets, fish and other animals, the nation’s renderers play an important role in positively contributing to local, state and national economies, while also sustainably using valuable resources. Rendering’s annual GHG reduction is equivalent to removing more than 18.5 million cars from the road. We intend to communicate the value, sustainability, current and future opportunities for animal by-products and how that value is brought back to the cattle industry.



11:15 AM - 12:15 PM

Better Decisions for Better Outcomes

Managing the Manageable, Minimizing the Unmanageable

Presented by Jason Sawyer, Ph.D., King Ranch Institute for Ranch Management

Never is there a shortage of things to do on a ranch, so staying busy is not a problem. Often too much time and attention are given to things beyond the control of ranch management. The list of hard decisions can be simplified by sorting manageable issues from unmanageable concerns. Looking for linkages and leverage (small change with significant and lasting effect) among the manageable issues facilitates goal achievement and improves ranch productivity, profitability, and sustainability.


Cattle Breeding & Selection

Factors Affecting Breeding Success in Heifers

Presented by Vitor Mercadante, Ph.D., Virginia Tech University

Increased adoption of technologies designed specifically to enhance reproductive efficiency of replacement beef heifers will be required to address the growing demand for animal protein. Over the last decades several advances in animal reproductive biotechnologies have been achieved and together allow cattlemen to improve the genetic traits of their cattle and achieve greater fertility rates. The goal of this presentation is to discuss and dissect current reproductive management strategies and biotechnologies available for replacement beef heifers.


Maintaining a Healthy Herd

New Frontiers in Genetic Prediction 15

Presented by Fernando Di Croce, Zoetis and Kelli Retallick, Ph.D., Angus Genetics, Inc.

The low-hanging fruit as related to easily evaluated traits has long been picked. Realistically there is still plenty of work to be done to describe genetic differences in traits that more fully comprise profit functions spanning diverse environments and production practices. Join us for this present-day and forward-looking session – tag-team presented with Angus Genetics Inc. and Zoetis – about what is currently available in beef and dairy and what might be anticipated for this new frontier of economically important traits.


Practical Nutrition

The Real Cost of Convenience on Nutrition

Presented by Dusty Abney, Ph.D., Cargill Animal Nutrition and Wesley Moore, Provimi

Change is constant. Flexibility is required. Nutritional decisions can make or break your cattle operation’s financial success. Changing variables such as drought, early winters, late springs, and market fluctuations can contribute to a dynamic environment. This session will share how to formulate a nutrition plan and react to change when unforeseen variables disrupt your objectives.


Hot Topics

Saving Time and Money through Simplicity and Efficiency 

Presented by Stephen Higgins, Ph.D., University of Kentucky

Cattle producers are always looking to increase production and reduce production costs associated with one of their largest inputs, winter feeding. This session will discuss strategies that flow from understanding spatial conditions of access, location, shape, and dimensions of feeding areas. Creating better cattle welfare outcomes while significantly reducing or eliminating manual work and transportation involved in winter feeding will be discussed. Join this session as we look for ways to think, design and work smarter, not just harder.


The Latest on Beef Sustainability

Can Carbon Markets Pay Off for Producers?

Presented by Lora Wright, Where Food Comes From Inc.

In the wild west that is the world of voluntary carbon markets, a new paper by SureHarvest, LLC and commissioned by NCBA compares the different markets when it comes to grazing operations. Come to this session to find out more about what markets are out there, how they might benefit your operation, and most importantly what you need to know about one before you commit. Cattle industry leaders will also react to the paper by asking the questions you will want to know before participating in voluntary carbon markets.


12:30 PM - 2:oo PM

Cattlemen's College Review & Recap Luncheon

Network with fellow attendees and recap your Cattlemen’s College experiences!

BEEF PROVIDED BY CERTIFIED ANGUS BEEF


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