27th Annual Cattlemen's College

Cattlemen's College is famous for stimulating and thought-provoking sessions that can help generate high returns for your operation. Join us as we celebrate the 27th Anniversary and find out why Cattlemen’s College is the cattleman’s number one resource for education and profit-building advice. You must be registered for Cattlemen’s College to attend. Prices include Tuesday afternoon sessions and reception, Wednesday sessions, breakfast and lunch. To attend Cattlemen’s College, you must purchase a Full registration or a One-Day Wednesday registration.

Because some are concurrent and all are packed with information, Cattlemen’s College sessions will be recorded and available for viewing by attendees a few weeks after the event. Please visit www.ncba.org following Cattlemen’s College for session details.

Tuesday, February 4, 2020

3:00pm – 3:15pm

Cattlemen’s College Kick Off & Welcome

Make the most out of your Cattlemen’s College experience – connect with fellow attendees and get an overview of what you can expect to see at this year’s event!

3:00pm – 4:15pm: Demonstration Arena Session

3:30pm – 4:30pm: CLassroom Sessions

Producer Choice Sessions

 Vote Now! 

4:30pm – 5:30pm: CLassroom Sessions

Producer Choice Sessions

 Vote Now! 

4:30pm – 5:45pm: Demonstration Arena Session

LIVE DEMO: TAKING THE MYSTERY OUT OF IVF

Michael Bishop, Director of Strategy, Vytelle 

Bruno Sanches, DVM, Chief Operating Officer, Vytelle 

Through a live-animal demonstration, get a first-hand look at in vitro fertilization (IVF) technology. Watch a repro specialist use ultrasound-assisted technology to collect eggs without use of hormones. Gain insights on the entire process through fertilization, embryo development and implantation. Learn how IVF helps achieve faster genetic progress for both seedstock breeders and commercial producers. Get your questions answered and get practical tips to achieve best results from IVF.

5:45pm – 6:45pm: CLassroom Sessions

Producer Choice Sessions

 Vote Now! 

7:00pm – 8:00pm

Taste of Texas Cattlemen's College Reception

Join your fellow Cattlemen’s College attendees as we kick off this year’s event... Texas style!

Reception Sponsor

Wednesday, February 5, 2020

7:30 AM – 8:30 AM: General Session

Cattlemen’s College Opening General Session

Check back soon. It's going to be great!

Grab N'Go Breakfast Sponsored By Certified Angus Beef immediately following the General Session before the classroom sessions.

Breakfast Sponsor

8:15 AM – 11:45 AM: BEEF ADVOCACY COFFEE CHAT

Join us to recharge your batteries and talk shop with your fellow beef advocates in between Cattlemen's College sessions. We'll share our latest beef resources and have staff on hand to answer your beef advocacy questions. Learn more about the Masters of Beef Advocacy program and how Beef. It's What's For Dinner. is helping us to Rethink The Ranch. Don't miss out on this hands-on learning experience from some of the best in the business!

8:45 AM – 9:45 AM: Classroom Sessions

Tech Tools to Drive Efficiency and Profit

Join this session to review technologies (can specify once we solidify presenters/tools) in use across the industry today.  Learn how they work, the value proposition and hear from ranchers and feeders first-hand how these tools have improved their operations.

The Ultimate Value of Breeding Soundness Evaluations

George Perry, PhD, Professor and Beef Reproduction Specialist, South Dakota State University

One of the questions often asked is “if all these bulls passed a breeding soundness exam, why did one have better conception than another?”  The real question is what does a current breeding soundness evaluation cover and what do the results really mean?  Are there ways to know which bulls will have better fertility?  Resent research has investigated methods for predicting differences in bull fertility.  

When and How to Intervene When our Prevention Strategies Are Not Perfect

Mark Alley, DVM, Technical Service Veterinarian, Zoetis

In all aspects of animal health, preventing disease is the key component for a successful operation. But inevitably some animals will become sick. This session will focus on common diseases (calf scours and pre-weaning respiratory disease) that producers are likely to encounter. How, what, when, and why do we treat the individual? What data should be captured to help the veterinarian develop a treatment and/or preventative plan for the future?

Precision Breeding and You Don't Need a GPS!

Darrh Bullock, PhD, eBeef Team, Extension Professor, Beef Cattle Genetics, University of Kentucky

This presentation will highlight breeding tools available and how to use those tools to attain specific breeding objectives. It will outline the process of setting production goals through identifying markets and assessing resources to determine specific needs for targeted bull selection, such as heifer acceptable, maternal, terminal or some combination. Discussion will include the best utilization of breeding practices, such as crossbreeding systems, EPDs and Selection Indices.

Consumer Expectations and the Evolving Science of Animal Welfare

Shawn Darcy, Director of Market Research, National Cattlemen’s Beef Association

 Lily Edwards-Callaway, PhD, Assistant Professor, Colorado State University

Although the world of “animal welfare science” sometimes sounds foreign to producers, the principles used in research to assess cattle welfare may not be different from on-farm efforts through programs like Beef Quality Assurance. This presentation will utilize BQA as a framework to discuss attributes of an animal and its environment that are important in understanding animal well-being in addition to sharing what’s important to consumers regarding animal care.

Intentional Forage Management and Grazing

Hugh Aljoe, Director, Producer Relations, Noble Research Institute, LLC
Jeff Goodwin, Conservation Stewardship Leader & Ag Consultant, Noble Research Institute, LLC

Learn about planned management and grazing of native rangelands and introduced pastures to enhance soil health, extend the grazing season, build ecosystem functions, and plant productivity. Producers will learn about grazing options such as annual cover crops, forage diversification, and stockpiling of perennial and annual forages in complement to beef production systems. Regional producers will provide their insight and outcomes on case studies.

10:00 AM – 11:00 AM: Classroom Sessions

Seeing, Studying and Seizing Opportunity for Expansion

C. Tylor Braden, Area Manager - Cattle Operation, King Ranch, Inc.

Enterprise expansion is almost always front-of-mind for progressive managers. This final discussion will build on the previous three and show participants how a successful ranch identifies and evaluates opportunities to expand cattle operations.

Semen Quality, Quantity, and Getting Cows Bred

Joe Dalton, Associate Professor & State Beef Extension Specialist, University of Idaho

Sperm dosage per artificial insemination (AI) continues to be a hot topic. Seminal deficiencies, seen as reduced fertility, which can be overcome or minimized by increasing sperm dosage, are considered “compensable.” Is more always better? A recent large field study provides evidence of appropriate sperm dosage per AI for a group of bulls, and the difficulty in predicting bull fertility.

Making Antibiotics Work for You in the Modern Era

Brandi Karisch, Associate Professor, Extension Beef Cattle Specialist, Mississippi State University
Amelia Woolums, DVM, Professor, Mississippi State University

Metaphylaxis has been one of the most effective strategies for combating BRD, but the practice may be compromised by spread of multidrug resistant (MDR) pathogens. MDR isolates of Mannheimia haemolytica can be found in 90% of some cattle 14 days after metaphylaxis. This session will cover strategies to mitigate the use of antibiotics to ensure their effectiveness with research focusing on the spread of antimicrobial resistance.

Cool Genes for Hot Cattle

Raluca Mateescu, PhD, Professor, University of Florida
Jared Decker, PhD, Associate Professor & State Beef Extension Specialist, University of Missouri

Climatic stress is a major limiting factor of production efficiency in beef cattle in tropical and subtropical environments. More than half of the cattle in the world are maintained in hot and humid environments, including about 40% of beef cows in the United States. This session reviews use of genomic tools to produce an animal with superior ability for both thermal adaptation and food production, representing a sustainable approach to address global climate change.

Beef Demand: It's Way More Complex Than You Think

Lauren Bell-Clark, Supply Chain Associate, Oklahoma State University

Derrell Peel, Breedlove Professor of Agribusiness, Oklahoma State University

This session provides detailed information about the complexities of beef demand – how it is determined and how unique demand attributes for each cut impacts the rest of the carcass. The information summarizes research that demonstrates the impact of production, consumer and market trends, exports, distribution, further processing and other beef marketing sectors that make understanding beef demand a growing challenge.

Supplementing Forages on a Budget

Eric Bailey, PhD, Assistant Professor, University of Missouri

Providing supplemental feed to cattle grazing rangeland is a common practice across the western United States. Managing cattle grazing dormant rangelands effectively requires understanding fundamental concepts of beef cattle nutrition. This session will cover when and how much to feed, depending on various stages of production. Also discussed will be some of the myths surrounding feeding supplements during the winter or during periods of drought.

11:15 AM – 12:15 AM: Classroom Sessions

Estate and Succession Planning: Key Concepts For A Successful Transition

Roger McEowen, Professor of Agricultural Law and Taxation, Washburn University - School of Law 

Transitioning the farming or ranching operation to the next generation involves family chemistry and good planning. What are the key "landmines" to avoid and how can they be avoided to make a successful transition? This session covers practical planning steps to take to minimize tax and legal issues during and after the transition, and how to structure the business for a smooth transition.

Understanding Sexed Semen & Sire Influence on the Embryo 

Ky Pohler, PhD, Assistant Professor, Texas A&M University
Jordan Thomas, PhD, Assistant Extension Professor, University of Missouri

Embryonic mortality is the major limiting factor in reproductive efficiency, with mounting evidence the bull drives a sizable amount of embryonic mortality and pregnancy loss. Recent data suggest ways to determine bull fertility to maximize reproductive efficiency. Sexed semen has been used to produce heifer calves in the dairy industry, but does it have a place in the beef industry?  Come learn possible benefits from using sexed semen in your herd and the best way to successfully use it.

Zoetis Health Session

Check back soon for sizzlin' details!

How Much do Genetics and Management Matter?

Tommy Perkins , PhD, Associate Professor, West Texas A&M University 
Tom Brink, CEO, Red Angus Association of America 

Feeders and packers demand more performance, management and genetic information, as the value of undocumented cattle become more unstable. Premiums exist for producers willing to participate in value-added programs, which continue to put upward pressure on production of Choice or better grade beef. This session will examine ways to balance this pressure with the use of planned crossbreeding to maintain environmentally adapted females for improved sustainability.

Keeping Beef on the Plate

Shalene McNeil, Executive Director Nutrition Science, Health Science, Culinary & Outreach, National Cattlemen's Beef Association
Danielle Beck, Director of Government Affairs, National Cattlemen's Beef Association 

Every five years, the Dietary Guidelines for Americans are reviewed and updated by the USDA and the Department of Health and Human Services. These guidelines serve as the basis for federal nutrition policy and are considered the “gold standard” for school lunch programs. Join this session for an overview of the political and scientific environment surrounding this topic and how NCBA and the Beef Checkoff are maintaining beef’s role as the number one protein.

Nutrition Myths Busted

Wesley Moore, Beef Technical Specialist, Cargill Premix & Nutrition
Dusty Abney, PhD, Cow/Calf Nutritionist, Cargill Premix & Nutrition

When it comes to nutrition, there’s no shortage of suggestions, myths and misconceptions. This session will address some of the most common myths about mineral nutrition while challenging producers to think about their nutrition program holistically. 

12:30 PM – 2:00 pm: Cattlemen's College Luncheon

Chewing the Cud: Session Review & Recap Luncheon

So many great classes, not enough time? No problem: join us as we “chew the cud” over a plated lunch as our classroom moderators hit the track session highlights.

Lunch Sponsor


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